ADTRAN: Broadband World Forum 2013

Broadband World Forum 2013 – Kevin Morgan, Director Marketing Communications for ADTRANBroadband World Forum 2013 – Kevin Morgan, Director Marketing Communications for ADTRAN, provides his thoughts around the upcoming event:

Broadband World Forum is the world’s largest broadband event, this year being held between 22 nd -24 th  October in Amsterdam. As one of the leading global providers of networking and communications equipment, including a portfolio of solutions enabling voice, data, video and Internet communications across copper, fibre and wireless network infrastructures, ADTRAN is set to launch at least one new broadband solution at the event. It will also have top executives on-hand to discuss the latest debates and trends of importance to the sector.

Kevin Morgan, Director Marketing Communications at ADTRAN, provides insight into what he considers to be key initiatives for the event. “Globally, regulatory plans are continuing to affect next generation broadband initiatives. We know that The European Commission is planning to roll out a 10-point broadband plan at some stage this year to achieve its goal of having at least 50 percent of European households subscribe to Internet connections above 100Mbps by 2020. In concert with fibre-based technologies such as GPON and P2P Ethernet, DSL acceleration solutions like vectoring will continue to have a key role in in achieving this objective.

“Telecom operators will continue to be at the sharp end when it comes to delivering the required ‘headline speeds’; there is no tomorrow when it comes to having the best possible broadband connection. Through persistent innovation, DSL acceleration technologies are leveraging existing facilities to deliver broadband speeds and capacity ever closer to their theoretical performance zenith. Vectoring continues to represent the next chapter in fixed broadband technology evolution.

“While vectoring is successfully being deployed across Europe, there is also the impending debut of G.Fast, which promises to deliver ever-greater broadband capacity and speed on shorter copper. G.Fast will enable a hybrid fibre-copper solution to achieve gigabit speeds over the existing copper infrastructure. GPON, P2P Ethernet, vectoring and G.Fast will provide operators with a strong set of technology options for the delivery of exciting next generation broadband services over various serving area topologies. With these, operators will be able to maximise their deployments by selecting the solution that delivers the optimal speed, capacity, service coverage and economic performance required to meet the current and future requirements of their customers.”