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Apple’s win in app store trademark case least expected

Apple’s struggle in the fight against Amazon.com over the use of the name App Store in presenting its online market for android applications has been hinted at by a trademark judge. Apple has been fighting to trademark the term in spite of Steve Jobs commenting earlier, saying that App Store was a generic term.

According to District Judge Phyllis Hamilton at the Oakland federal court, she would review a number of the documents provided in support of the lawsuit but acknowledged that Apple is poised to come across a stumbling block in proving that Amazon’s App Store could confuse people in relation to its own App Store.

As per sources, the judge is yet to pass a final ruling on the case.

A number of organizations like Wireless Industry Partneship (WIP) that were using the term App Stores in running their app stores were found to be targeted lately as Apple sent cease and desist letters.

The case is Apple Inc. v. Amazon.com Inc., 11-01327, U.S. District Court, Northern District of California (Oakland).

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