Bharti Airtel commercially launches 4G services in India’s 296 towns
The launch of Airtel 4G, now available to customers across a range of smart devices including mobile phones, dongles, 4G hotspots and Wi-Fi dongles, comes even as Mukesh Ambani-owned Reliance Jio Infocomm is readying to launch its own 4G services commercially around December. Incumbent rivals Idea Cellular, Vodafone India and Reliance Communications have also announced launch plans for their respective 4G services – either later this year or early next.
“With the help of the feedback received from the beta launches, we have now built India’s first commercial 4G network that will make high speed mobile broadband a reality. The national roll-out is another small step in our journey to be the most innovative and customer focused brand,” Gopal Vittal, MD & CEO, Bharti Airtel (India & South Asia) said, in a statement.
“We also believe that an open platform is critical to developing an ecosystem that nurtures innovation and enabling our consumers to access a myriad set of possibilities on their mobile phones. Our 4G network is therefore built on an open partner ecosystem model that brings together the best in the industry and introduces the market to these never before experiences,” Vittal added.
Airtel also launched a new carrier agnostic mobile app – ‘Wynk Movies’ – a first of its kind movie mall that will offer a specially curated library of thousands of movies and other popular videos.
The telco is offering 4G services at 3G data prices with packs starting at Rs 25. In addition, with every 4G SIM swap, Airtel is offering six months of unlimited music streaming and downloads on ‘Wynk Music’ and five free movies per month for six months on the Eros Now channel of ‘Wynk Movies’.
In addition, the telco has introduced a new range of ‘Infinity Plans’ starting Rs 999. These high-end plans offer unlimited voice calls on mobile (first time in India) along with data benefits and access to ‘Wynk Movies’ and ‘Wynk Music’, the company said.
The telco is providing home delivery of SIMs and postpaid connections in four hours.
It has also launched Flexpage, an automated platform that allows customers to track their data usage and get real time usage alerts. With this platform, Airtel customers can also upgrade their mobile plan on the go, as and when they exhaust their monthly data quota. “Customers can also opt from amongst a host of affordable 4G smart bytes starting at prices as low as Rs 100,” the company said.