du Celebrates More than Two Successful Years of Emirati Plan
2014 is the year when Emirati Plan – du’s exclusive plan for UAE nationals will enter its third year, and yet it stands head and shoulders above any other comparable plan in the market. Beside the clear advantages enjoyed by UAE nationals through its attractive data and calling benefits proposition, not to mention lifestyle benefits such as special number, one of the most distinctive features of Emirati Plan is the fact that it allows the customer to give back to their community by utilising 5% of the plan’s monthly fee towards sustainability efforts. This is a plan that truly unites du and its customers in their mission of becoming closer to the wider community.
A distinct plan
Emirati Plan is unique and feature-rich, due to a plethora of in-built benefits and advantages. Thousands of customers have benefitted tremendously from the plan, since 2011 – the year that Emirati Plan was launched. The Emirati 250 Plan, for example, comes bundled with 1000 national minutes, 500 national SMS, flexible data up to 11 GB combined with Smartphone Privilege Offer, – all at a monthly fee of AED 250! Other derivatives of Emirati Plan include Emirati 100 Plan and Emirati 500 Plan.
Fahad AlHassawi, du’s Chief Commercial Officer, says: “It’s a matter of significant pride that Emirati Plan has touched the chords of its intended target audience – UAE nationals. We have successfully demonstrated that an innovative thought combined with noble intention can not only make customers smile but also have a larger collective societal impact. We thank our customers for their unstinted support in making Emirati Plan such a success.”
Importantly, du donates 5% of the monthly fees from Emirati Plan customers towards a societal cause of their choice and has notably supported social campaigns such as renovating and rebuilding homes in the UAE in collaboration with The Ministry of Public Works, among contribution to other campaigns.
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