du commends OMD for 9 years of successful partnership

du commends OMD for 9 years of successful partnershipOsman Sultan, CEO, du, has commended Elie Khouri, CEO, Omnicom Media Group MENA, for the agency’s contributions to du’s growth throughout their 9 year-long partnership. Through their near decade of working together, OMD has been instrumental in the successful growth and development of du’s brand and brand value.


Sultan presented Khouri with a trophy of congratulations during a ceremony held at du’s headquarters in Dubai Media City. Also present at the ceremony were Fahad Al Hassawi, Chief Commercial Officer, du, and Hala Badri, Executive Vice President, Brand and Communications, du among other members of du’s executive management.


Osman Sultan, du’s CEO said: “OMD has undoubtedly been a major contributor to the strength of our brand today, and a highly valued partner throughout our long relationship,” said Sultan. “For 9 years we have worked closely to establish du as a leading UAE brand, and we offer our sincere thanks for OMD team’s commitment to achieving our vision and business objectives. We wish OMD all the best in its future endeavours at this amicable parting of our ways.”


Elie Khouri, CEO, Omnicom Media Group MENA said: “du has been a significant part of our portfolio since 2006, and we are very proud of what we have achieved together over the course of the last 9 years. Change of this kind is a positive step for both OMD and du, and we thank du for this commendation in recognition of a successful decade of strong partnership.”


du has recently issued a new request for proposal inviting media buying agencies to bid. The successful bidder will be announced soon.

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