du Launches the New BlackBerry 9720 Smartphone in the UAE

du Launches the New BlackBerry 9720 Smartphone in the UAEEnjoy it with 1 month free Social BlackBerry service for just AED 799

Customers looking for a smartphone tailored to meet their social media desires need look no further than the new super social BlackBerry® 9720 smartphone, which is available from du with a month of free Social BlackBerry® service – a special offer exclusively for du’s pre-paid customers.

Designed for a premium look, the new BlackBerry 9720 smartphone takes everything you enjoy in a feature phone, a starter smartphone or existing BlackBerry® Curve™ smartphone, to the next level and comes packed with all of your favorite social apps to let you spark the conversation.

The new BlackBerry 9720 smartphone will be available from du shops on 24 August, for just AED799. Pre-paid customers who buy the smartphone before 21 September will enjoy 30 days of Social BlackBerry® service from du for free. After 30 days, customers can continue to enjoy the service for just AED1.5 per day.

“Our customers are very social media-savvy, and the BlackBerry 9720 smartphone is designed to meet their desire to stay socially connected. Our special offer of 30 days of Social BlackBerry® service completely free of charge gives customers buying the BlackBerry 9720 an incentive to experience the new smartphone at its best,” said Fahad Al Hassawi, Chief Commercial Officer, du.

The BlackBerry 9720 smartphone features a spacious BlackBerry® Keyboard with distinct keys for optimal typing, a 2.8” touchscreen and trackpad for easy navigation, offers generous battery life, and numerous enhancements including:

·         BlackBerry 7 OS – The new BlackBerry 9720 comes with BlackBerry® 7 OS version 7.1, which features an updated interface that lets you swipe to unlock the phone or access the camera from the lock screen, as well as additional enhancements.

·         BBM – The new BlackBerry 9720 smartphone features a dedicated BBM™ key that makes it quick and convenient to access the globally popular mobile social network, and with its BlackBerry Keyboard, messaging your BBM friends is easy and accurate. The latest version of BBM, which features BBM Channels, will also soon be available for download on the BlackBerry® World™ storefront, letting you tune in and connect with the businesses, brands, celebrities and groups you are passionate about.

·         Built-in FM Radio – With the BlackBerry 9720 you can listen to local FM stations, and automatically let your BBM friends know what station you’re currently listening to.

·         Multicast to Make Yourself Heard in an Instant – The refreshed BlackBerry 7 OS lets you quickly type your message once and post it simultaneously and instantly to your friends on BBM, Twitter® and Facebook®. You can even snap a picture and post it to multiple social networks all at the same time, right from the camera app.

·         Discover New Possibilities – With access to BlackBerry 7 apps and games on BlackBerry World, the BlackBerry 9720 smartphone can make you more productive and better informed, and keep you well connected and thoroughly entertained, while on the move.

·         Smart for Business Too – With BlackBerry® Enterprise Server or BlackBerry® Enterprise Server Express, the BlackBerry 9720 offers superior business productivity features with market-leading mobile device management, application management and security, and is a very cost-effective solution for any organization.

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