du satellite services lauded at the 13th Annual Digital Studio Awards

du walked away with a prestigious award when its Broadcast and Media service was lauded as the Satellite Service Innovation of the Year at the 13th annual Digital Studio Awards, held recently.

“Our commitment to delivering incredible viewing services shines with awards like these. Receiving this honour further entrenches our goals to ensure that our customers continue to enjoy our satellite offerings as we facilitate linear and non-linear viewing for consumers who want to enjoy content without limitations. We aim to continue setting the benchmarks in innovation across all our product and solution verticals for the benefit of our valued customers in the UAE,” said Fahad Al Hassawi, Chief Commercial Officer, du.

Today’s consumers have more access to technology, and devices than ever, and non-linear viewing is rapidly increasing in popularity. Despite OTT video rising in popularity, there is still large demand for traditional viewing such as Direct-to-Home services. Over the past year, du has seamlessly integrated its satellite services with its comprehensive suite of Broadcast and Media solutions including OTT, Media Fibre Networks and Media Asset Management, hence removing the limits on distributing content. Therefore, du simplifies its customers’ operations by giving them end-to-end solutions from a single supplier, while helping them to flex and adapt to changing consumer behaviors.

The Digital Studio Awards are a showcase of industry excellence for the TV, film and broadcast production sectors in the Middle East.