du Unveils Smartphone Privilege Offer in Collaboration with MasterCard

du, in collaboration with MasterCard, has launched the all-new and exclusive Smartphone Privilege Offer for customers holding  Platinum or World MasterCard cards. By subscribing to either the Emirati or Elite Super Plan, customers will enjoy a range of exciting new benefits, created exclusively for them.

These benefits include customers’ choice of the latest smartphones at a special, discounted cost and an additional 10GB of data. Customers will also receive all the standard  benefits that come with a post-paid plan from du, such as bundled free local and international minutes and SMS, all from as little as AED200 a month with a year-long contract.

“We are pleased to announce this collaboration, which will give our MasterCard-toting customers even more added value,” said Farid Faraidooni, Chief Commercial Officer, du. “Our Elite Super and Emirati Plans offer incredible value with their benefits, and, when paired with a Smartphone Privilege Plan, our customers receive the very best in bonuses as we add life to their life in the most exciting and surprising ways.”

To find out more about du’s Smartphone Privilege Plan for MasterCard customers, visit your nearest du Shop orwww.du.ae.

About du
du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du’s nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 3rd quarter of 2011, over 4,937,900people in the UAE had chosen to become du mobile customers.

Among du’s many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind ‘WoW’ recharge card (which offers customers the choice between ‘more credit’, ‘more time’ and now the ‘more international’ recharge option with additional credit on international calls) and Self Care.

For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world-class teleport (Samacom) and Master Control Room (MCR) facilities.

du products and services for consumers and business are available through du’s retail network, currently numbering 44 du shops located in strategic locations across the UAE, including the recently opened flagship store located in the heart of Abu Dhabi. In addition, customers can access du products and services at more than 3000 authorised dealers or through the du e-shop, accessible at http://shop.du.aedu shops are a one-stop-shop for mobile service, carrier select and the payment of service bills.

du is 39.5 per cent owned by the UAE Federal Government, 19.75 per cent by Mubadala Development Company, 19.5 per cent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.