Emirates passengers can now use Google Now

Emirates has become the first airline in the Middle East and North Africa (Mena) region to roll out Google Now cards for passengers.

Google Now is similar to a digital personal assistant that sends users travel information when they need it.

The app reminds passengers of their upcoming flight, timing and departure terminal. Google Now will give passengers relevant information on their destination (for example weather conditions locally, currency, local landmarks, accommodation and attractions).

“Emirates prides itself on our constant innovation and working with technology partners that will enhance our passengers’ experience,” Patrick Brannelly, vice-president for product, publishing, digital and events, Emirates Corporate Communications, Marketing and Brand, said in a statement.

“For users who book on Emirates.com, Google Now will allow us to deliver even more pre-flight information to our customers about their destination in a very user-friendly style and we hope our passengers find it of benefit,” Brannelly said.

There are 135 local Emirates.com sites worldwide, available in 16 different languages. The airline recently relaunched the site making it even easier to book online, or buy upgrades or rewards with Skywards Miles.

Google Now is immediately available for Emirates passengers, provided they have downloaded the appropriate version of the app for their smartphone and have a Gmail account.