Etisalat and STC Ranked among Global 500 most valuable Brands
Etisalat and Saudi Telecom Company are among the Global 500 most valuable brands in the annual list prepared and released by Brand Finance, an independent global business focused on advising strongly branded organizations on how to maximize value through the effective management of their brands and intangible assets.
According to the ranking published for 2012, Etisalat and STC are ranked at 363th and 400th position respectively among the world’s most valuable 500 brands.
According to BrandFinance® Global 500 , 2011 has been the year of Technology brands which are the real success stories of the having experienced an impressive increase of 81% in brand value. Apple has been ranked as the World’s Most Valuable Brand for the first time and achieved the highest ever valuation of USD 70.6 billion. It is also worth mentioning that out of list of top 500 brands, 51 belong to Telecommunications, 12 belong to Internet and 7 belong to Software businesses, making ICTs as the most valuable sector in the brands list.
The study evaluates Etisalat with a present brand value of 3117 million USD whereas STC holds a present brand value of 2847 million USD. Both brands have been recognized for enhancing its brand value through the introduction of new innovative telecommunication services and products for their respective consumers. They have also been recognized to assist in social and economical development among their communities.
In another list featuring top 500 global telecommunication brands, Etisalat has been placed at 47th position followed by STC at 50th position. This International recognition for both companies is quite encouraging and heartening for the region as well. The study also reveals that brand values in emerging markets, especially those in the Middle East, Africa and Asia, are growing more quickly than those in developed markets.