Etisalat celebrates the magic of Haq Al Lailah

On the occasion of Haq Al Lailah and as part of humanitarian efforts, Etisalat through its exclusive kid’s channel, e-junior, distributed special Haq Al Lailah goody bags to orphans, ill kids and children with special needs in collaboration with Al Rahma Charity Organization, Beit Al Khair Society, Sheikh Khalifa Medical City, Zayed Higher Organization for Humanitarian Care & Special Needs, and Special Family Support Group.

The team also visited ill kids and children with special needs in Latifa Hospital, Rashid Pediatric Therapy Center, and UAE Down Syndrome Center. Making it a truly memorable day, kids were surprised by the visit of their favourite cartoon character “Dana” from “Dana & Friends” and received Haq Al Lailah hampers. The activity and goodies were sponsored by Dana & Friends, Staedtler, Tiffany, Pappy Snack and e-junior.

e-junior has also organized a creative art contest for its loyal young viewers in celebration of Haq Al Lailah. Children were requested to use their creativity and design their own hand-made candy bags using recycled material.  The best bags were awarded e-junior goodies and sponsored prizes from Dreamland Aqua Park, Staedtler and Fun City.

“Etisalat has been at the forefront of celebrating cultural events and inculcating traditional values in the children of this nation. The magic of Haq Al Lailah is a great time to get together with children of all age groups without exclusions, share and enjoy the occasion to the fullest,” said the Senior Manager, Fatiha Bensalem, Etisalat TV Services. “It’s a wonderful opportunity to connect children to their cultural roots and the UAE’s traditions, while having fun. At Etisalat, we look forward to introducing many more initiatives through which we can connect with our customers.”

Haq Al Lailah which literally means “For this Night” is a traditional celebration in the UAE and across GCC 15 days prior to the holy month of Ramadan. On the occasion, children go around their neighborhood to fill their handmade candy bags with candies and treats.

Etisalat’s TV service, offered through eLife and e-vision is a leading source for regional entertainment in the UAE offering more than 370 TV channels in 24 languages. With a wide variety of content ranging from sports to movies, documentaries to music, as well as kid’s channels, Etisalat TV service also features more than 55 high definition channels (HD) and a 24/7 3D channel (High TV 3D).

The comprehensive entertainment offering includes 25 premium packages from all the major TV providers like OSN, ART, Pehla, Firstnet, TFC, Pinoy, Abu Dhabi Sport, Al Jazeera Sport and many more, in addition to eLifeTV choice basic packages.