Etisalat Directory Services’ renamed to ‘Etisalat Information Services

In line with strategic shift to provide more services to its customers tisalat Directory Services, a subsidiary of Etisalat Services Holding, has been renamed to Etisalat Information Services.

The identity change was motivated by a new strategy to widen the scope of the business unit. Mr. Ali Al Sharid, CEO, Etisalat Services Holding, said: “We believe the newly-renamed Etisalat Information Services will reflect to our customers the widened scope of our products offering. With it will   come new challenges as well as new business opportunities.”

Commenting on the renaming, Mr. Rashid Alnaqbi, General Manager of Etisalat Information Services, said: “Our main business focus has been on the production of information from raw data, coming from clients’ listings and databases from Etisalat. We will continue with this strategy in 2011 but widen our initial scope. The results of this strategic shift will be noticed later this year.”

Etisalat Information Services maintains UAE consumers’ directory listing database which is used by Directory Enquiries (181) and publishes annual white and yellow pages telephone directories in the UAE for residence and commercial usage through print, online and mobile.

Also, an iPhone native application is downloadable via App Store.  It allows users to find a business by name, keyword or brand.  Users can call listings directly from the application and find a business location using interactive maps.
The company will continue to provide its wide portfolio of services which include: Printed  White Pages and Yellow Pages, iPhone Yellow Pages application and Internet Yellow Pages (www.yellowpages.ae or www.yp.ae), which can be accessed worldwide through the internet or by using any type of mobile phone with 3G, GPRS or Wi-Fi capability.

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