"Etisalat-UAE"

Leading the Digital Age

Etisalat Group active to lead the digital age with advancements in 5G and Enterprise Services

Demonstrates 36 Gbps in 5G trials and receives Tier III Gold Certification for Operational Sustainability

The Etisalat Group is actively working to Strengthen the ICT sector of the UAE, and leading efforts for 5G on a regional and global level.

Viavi Solutions has recently released new industry data on the state of 5G trials globally. Despite 5G standards not being expected until 2020, 25 mobile operators have already announced that they are lab testing “5G”. Among those, 12 report having progressed to field testing. An additional four operators have announced their plans for 5G trials. Five operators have reached data speeds of 35 Gbps or more in 5G trials and to date, Etisalat has demonstrated the highest data speed of 36 Gbps.

Simultaneous to its consumer unit, the Enterprise division is excelling as a digital services provider in recent times.

Etisalat has recently received Tier III Gold Certification from the globally recognized Data Centre authority ‘Uptime Institute’ for Operational Sustainability; an acknowledgement of the highest level of operational excellence for Etisalat’s Khalifa City Data Centre in Abu Dhabi. Etisalat is the first provider in the MENA region to acquire the certificate out of only 18 facilities in the world certified with Tier III Gold Operational Sustainability.

The Operational Sustainability Certificate ensures that Etisalat’s Khalifa City Data Centre has the utmost degree of mitigation against the risk of human error outage, accounting for over 70 percent of all Data Centre outages globally.  With this certification, emergency plans and procedures are in place to guarantee rapid response by the operations team. Scheduled and corrective maintenance procedures for every system and unit of equipment in the Data Centre help mitigate any risks of equipment-caused outages.

The certification stage looks at three key categories of Data Centre operations mainly management and operations, building characteristics and site location.

The certification is another commitment from Etisalat to offer best international standards in the market.

This announcement is a major achievement positioning Etisalat as a reliable outsourcing and managed services partner for all entities ensuring operations are in alignment with the organisation’s vision, business objectives and availability expectations.

The business ecosystem today is vulnerable to both internal and external threats making it more significant to work with partners capable of putting in practices and procedures in place to avoid preventable errors, maintain IT functionality and support effective site operation.

Etisalat Khalifa City Data Centre management operations was reviewed and assessed by Uptime Institute consultants through demonstration and discussion with the management and facilities team. The certification identifies and assesses underlying risks and behaviours that are outside the scope of Data Centre design and construction, but may have a significant impact on the long-term availability of the Data Centre. The certification stage looks at three key categories of Data Centre operations mainly management and operations, building characteristics and site location.

With the support of Etisalat’s IoT business solutions, business and individuals will be ready to mobilize and capitalize on the exciting business revolution that is promised by IoT.

Striving to lead on all forefronts, Etisalat is also aggressively approaching the IoT industry with offerings that include Smart City and Industrial IoT solutions. With the support of Etisalat’s IoT business solutions, business and individuals will be ready to mobilize and capitalize on the exciting business revolution that is promised by IoT.

As robotics, augmented reality and automated retail gain wider traction in the UAE, Etisalat is taking the lead in implementing these technologies.

Last year, the company launched the country’s first ‘Smart Mall’, an integrated technology eCommerce service that provides shoppers with an engaging shopping experience.

The first Smart Mall was unveiled at Mall of the Emirates metro station that gives customers a chance to browse through products ad make purchases through a 3D-enabled format. Aside from instant purchases with Etisalat’s novel payment solution, the Mobile Cashier, customers can also choose to have items delivered to their doorsteps.

Etisalat is keen to provide solutions to customers in a profitable and competitive manner; a strategy geared to transform its product portfolio through project management and professional services.

Its position at the forefront of telecom technology gives Etisalat a unique advantage to meet customers’ present and future needs.

by Gulraiz Khalid