Experience Smart: Happening Now with du at GITEX Technology Week 2015

"Gitex Technology Week_du"

du will use its stand at GITEX Technology Week 2015 to showcase that smart is no longer a vision, it is a mission, and it’s happening now. Demonstrations at du’s stand will highlight Smart: Happening Now – how du’s innovative information and communications technology solutions and partnerships are creating a smart environment today.

Over the last two years du has showcased a vision of the smart future. Proceeding with this theme, du is reinforcing its commitment to innovation by bringing a host of products and solutions that are empowering smart life, smart business and smart government.

du invites visitors to explore real solutions, which are being deployed to the market. The fastest growing telecommunications provider has been working relentlessly to diversify its offerings, and interactive zones at its GITEX Technology Week 2015 stand will showcase how the smart reality is happening now. From the latest in-house developments, to pioneering innovations and partnerships, to home experiences like never before – du has it all.

Osman Sultan, Chief Executive Officer, du, said: “The future is now, and it’s extremely exciting. This year we are focusing on integrating innovative solutions into daily life so that our stakeholders can actually use it. For the past couple of years we have been talking about our vision, now it’s time for us to put our words into actions. Smart is all around us, and it is happening now. We are at an inflection point in the UAE where smart is becoming a reality. We challenged ourselves with bringing together the visions from our industry, entrepreneurs and from our enlightened leadership to build the smart city of today and for tomorrow.”

The core of the UAE’s Smart reality depends on the innovation and deployment of connectivity solutions. Reliability comes from two sources: a strong, state-of-the-art network infrastructure, and the security capabilities required to protect connected community assets. In tandem with these is the implementation of solutions that enable communities to interact with their connected environment. Working closely with a multitude of stakeholders, du has created applications and solutions that are empowering the smart way of life.

Sultan added: “GITEX Technology Week 2015 is an ideal platform for us to share innovation with our customers and the people of the UAE. We are very pleased to be participating in the event again this year, and look forward to the opportunities that the event will present.”

Be inspired by Smart: Happening Now technologies at du’s stand Z-F10 in Zabeel Hall at GITEX Technology Week 2015, at the Dubai World Trade Centre.