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Technologies of the Future took centre stage at Etisalat during GITEX Technology Week

  • Robotics in Retail, Healthcare, Home and Education showcase real life scenarios
  • Augmented and Virtual Reality take visitors on a journey of the future
  • Artificial Intelligence exhibit solutions for adults, children and visually impaired

Keeping up with its theme ‘Driving the Digital Future’ at GITEX Technology Week, visitors took a journey experiencing all futuristic technologies at Etisalat stand during this week at the event.

Etisalat aimed to create an unforgettable presence at GITEX Technology Week by showcasing a remarkable array of innovations and concepts driven by its advanced infrastructure, smart apps and solutions. The theme this year ‘Driving the Digital Future’ signified the company’s mission to create a highly connected future for the UAE. GITEX attendees this year witnessed innovative ideas, concepts and solutions pioneered on through the company’s digital platforms, infrastructure and communication. To Etisalat, creating a digital future means enabling a connected lifestyle for the people as well as providing a plethora of highly efficient systems for government and business entities alike.

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From a humanoid robot ‘Sophia’ speaking to visitors to a robot conducting surgery over 5G, robotics were one of the major highlights at Etisalat stand. Robotics made its presence in retail where a robot assists you to shop and complete your shopping experience. There is a robot Einstein, a genius in maths and science is an educational robot chatting with kids on weather, famous people, etc. In healthcare, the 5G robotic surgery is a demo that highlights mission critical use case for use of human skills remotely by using the power of the network.

In Smart home, robots displayed their skills in cooking and ‘Buddy’ the companion robot that protects your home, entertains kids and helps stay connected with family and friends.

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Augmented and virtual reality made their presence felt in all aspects of life, at GITEX this year; Etisalat highlights the use of these technologies in retail, education and in large-scale industry. In retail, augmented reality technology helps in choosing your favorite design on your shoes, clothes and merchandise. In education, augmented and virtual reality, collaboration and sharing highlight innovation in the classroom. IoT solutions also used augmented reality interfaces that could be used across industrial applications.

Another technology that has made its presence across the different verticals is artificial intelligence (AI). In technologies for the visually impaired ‘Drishti’ developed by Accenture has smart glasses that recognizes objects and say what it sees through an audio to the person wearing the glass. AI also showcased in education where a digital library interacts with students to find the answers to their questions. Here the library recognizes the voice and responds back accordingly. In retail, the AI reception welcomes visitors, with a virtual assistant talking to you and a face recognition camera recognizing the visitor.