"Huawei _P10"

Huawei’s highly anticipated HUAWEI P10 and HUAWEI P10 Plus now available in the UAE

After its successful launch at the Mobile World Congress in Barcelona, Huawei is now launching its long-awaited HUAWEI P10 and HUAWEI P10 in the UAE market.

Building on its commitment to deliver an exceptional smartphone photography experience, HUAWEI P10 and HUAWEI P10 Plus surpass the industry standard with the Leica Dual-Camera 2.0 and Leica Dual-Camera 2.0 Pro Edition – a leap forward in smartphone camera technology. Recognizing the creative eye in today’s smartphone user, Huawei partnered with Leica to bring users cutting-edge new camera features that make every shot a cover shot. With the first ever front-facing camera co-engineered with Leica, both HUAWEI P10 and HUAWEI P10 Plus camera capabilities ensure high quality, timeless portraits.

“At Huawei, we’re always inspired by people’s lives and habits. In today’s fast-paced environment it’s hard to always live in the moment yet the ability to beautifully capture and document our experiences helps us preserve our best moments and memories. It also helps us express ourselves creatively and tell our stories better. With the HUAWEI P10 and HUAWEI P10 Plus, our ambition is to offer people a compelling photography experience by putting the power of a photography studio in their pocket, together with standout features that redefine portrait photography”, said David Wang, UAE Country Manager, Huawei Consumer Business Group.

HUAWEI P10 and HUAWEI P10 Plus are the first smartphones with precise 3D facial mapping technology, portrait enhancements, and dynamic illumination. The camera has a 12-megapixel RGB sensor, a 20-megapixel monochrome sensor and enhanced fusion algorithms. When paired with the dual camera Optical Image Stabilization (OIS) solution and the industry’s first dual camera pixel binning technology, HUAWEI P10 and HUAWEI P10 Plus offer superior night shot capabilities. Additional studio-level portrait tools and illumination effects were also developed based on extensive research.

Huawei’s studio-level portrait features create more natural-looking photos than ever thanks to HUAWEI P10’s artistic imaging algorithm, which is based on extensive research of various different face shapes and skin colors. By understanding the relative position of each facial feature and the uniqueness of skin type, portrait enhancements can be applied in a customized and more natural way.

Dynamic illumination enables professional studio re-lighting capabilities. Made possible by Huawei’s facial detection technology, it understands the relative position of each facial feature and ensures portrait enhancements can be applied in a more natural/beautiful way.

As well as redefining portrait photography, the HUAWEI P10 and HUAWEI P10 Plus boast remarkable technology and design features  with the introduction of the powerful Kirin 960 processor, an all-new EMUI 5.1, as well as a fingerprint sensor on the front. With 3,200 for the HUAWEI P10 and 3750 mAh battery for the HUAWEI P10 Plus, both smartphones support HUAWEI SuperCharge technology. The low voltage, low temperature fast charging solution comes with a super safe 5-gate protection mechanism, which offers real-time voltage, current and temperature monitoring to make charging not only fast but safe. The HUAWEI P10 and HUAWEI P10 Plus are available in the following colors: Dazzling Gold, Dazzling Blue and Graphite Black. A hyper diamond cut gives the phone a glossy finish but prevents fingerprint smudges.

The HUAWEI P10 is available at 1,899 AED and HUAWEI P10 Plus is available at 2,599 AED starting April 13th at select retails outlets across the UAE. The devices both come with an initial 3 month screen damage warranty service offer available at all Huawei Service centers across the UAE. They also come with a one year standard warranty and additional services such as free engraving and free pick-up and delivery service.

The HUAWEI P10 and HUAWEI P10 Plus have a created a lot of buzz after their launch and received numerous awards, namely the “Best of MWC 2017: Best Smartphone” award by the Android Authority, the “Best Phone” award by Digital Trends and the “MWC 2017 Awards: Best Phone” award by T3.

Huawei Consumer Business Group UAE is running #Betheface online campaign until the 25th of April. Two top radio stations will pick five winners each to #Betheface of the Huawei P10 and Huawei P10 Plus. All you have to do to participate is go to the Huawei mobile UAE Facebook page and click the Facebook banner ad to register, and then upload your selfie portrait image. Stay tuned for the turn out and prizes!