Mobile TV to grow almost 50% over next two years
Mobile TV is expected to grow at a CAGR of more than 47% during 2010-2013, according to RNCOS’ Global Mobile TV Forecast.
Mobile TV now has the potential to “appeal to the mass market”, as smartphone penetration continues to soar in most major markets, Rapid TV News says.
The research suggests that success for mobile TV players rests in operators’ service pricing models, as well as the availability of handsets which support good picture quality.
In terms of delivery methods, RNCOS expects streaming video technology to dominate the global mobile TV subscriber base by the end of 2013.