Over half of adult mobile apps users in Saudi Arabia are less than 34 years old
A new Arab Advisors Group survey of Saudi Arabia’s mobile application users was released in June 2014. The survey revealed that young users dominate the ranks of mobile app users in the Kingdom of Saudi Arabia. The survey further revealed that around a quarter of Saudi’s mobile app users are not aware of the operating system of their smartphone.
A new major survey of the Mobile application users in Saudi Arabia was conducted by the Arab Advisors Group between March 2014 and April 2014. Based on Arab Advisors’ multiple surveys and research, mobile app users constitute some 55% of total cellular users in KSA.
The survey report, “Mobile Apps Use in Saudi Arabia survey 2014″ was released on June 26, 2014 and provides the results of a major comprehensive Computer Assisted Telephone Interviews (CATI) survey of Mobile apps use in KSA. The survey probes the respondents’ adoption and habits of using smartphone applications including messaging, calling, gaming, social media, news, religious, and video applications. The survey was conducted based on the demographic breakdown in Saudi Arabia for the Saudi population above 18 years old. The report has 91 pages.
Respondents were randomly called through randomly generated numbers. The survey results encompass answers from 702 respondents that passed rigorous quality control checks. Quality control was conducted by the Arab Advisors Group’s team and included randomly re-calling respondents for authenticity and double checking their answers on a selected list of questions. The survey yields a confidence level of 99% with a margin of error of less than 5%.
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“The survey revealed high popularity of messaging applications in Saudi Arabia; all mobile app users reported using them, while 73.4% of mobile app users reported using calling applications. The survey also revealed a decrease in SMS usage due to messaging applications. 92.6% of mobile app users reported sending SMS messages before messaging applications compared to 64.4% of mobile app users who still send SMS messages.” Ms. Hiba Rabadi, Arab Advisors Group Senior Research Analyst, noted.
The Arab Advisors Group’s team of analysts in the region has already produced over 3,900 reports on the Arab World’s communications, media and financial markets. The reports can be purchased individually or received through an annual subscription to Arab Advisors Group’s.
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