Ovum comments: China Unicom in partnership with Tencent
“ China Unicom in partnership with Tencent ”
“China Unicom, despite initially closing ranks with their rival mobile operators against Tencent, has entered into a partnership agreement with Tencent’s wildly popular Weixin messaging service. Unicom’s partnership with Tencent is taking the form of a customized SIM card that has been initially launched in Guangdong province. The SIM card is called “Weixin Wo Ka “( Ka means “card” in Chinese pronunciation) emphasizing directly the co-branding by the two.
The success of Unicom’s partnership with Weixin is too early to judge though early reports of heavy pre-orders are a positive sign that Weixin’s popularity may rub off on Unicom. The bigger story here is that this partnership will fundamentally disrupt the status quo in China’s telecom markets where the mobile operators have typically acted in isolation and have strongly defended their competitive turf. Ovum expects many more partnerships in the coming months as both operators and OTT players in China embrace a more collaborative model. ”