UAE Play Host to Huawei Royal Challengers Bangalore Team Matches for Indian Premier League 2014
Huawei, a leading global information and communications technology (ICT) solutions provider, has announced a strategic partnership with the Royal Challengers Bangalore (RCB) team ahead of upcoming season of the Indian Premier League, which kicked-off on the 16th April, 2014 in Dubai.
Starting its seventh season, the first phase of the Indian Premier League (IPL) began on April 16 and will continue until April 30. Sixteen matches will be played in United Arab Emirates at three venues in Dubai, Abu Dhabi and Sharjah. India will then play host to the final, which will be held on June 1, at the Wankhede Stadium in Mumbai.
The RCB team won its inaugural match on April 17 against the Delhi Daredevils in Sharjah by 8 wickets. They then went on to beat the Mumbai Indians by 7 wickets on April 19 in Dubai. The team also faced the Kolkata Knight Riders on the 24th of April in Sharjah. Two further matches will take place on 26 and 28 of April against the Rajasthan Royals and Kings XI Punjab, respectively.
Huawei will be designated as the principal sponsor of the Bangalore-based team which is captained by super star Virat Kohli. The partners unveiled the new RCB team jersey, which features the Huawei logo on the front of the jersey as a principal sponsor of the team. Huawei will also have significant brand exposure around RCB’s home ground, the Chinnaswamy Stadium, along with in-stadium promotional rights. To expand the mutually beneficial contours of this partnership, both partners will shortly launch a series of joint marketing initiatives to engage with their respective fans and consumers across India.
Speaking on the occasion, Ashraf Fawakherji, Vice President of Huawei Device Middle East said: “We are delighted to be associated with the prestigious game of Cricket that cuts across demographic barriers and connects the masses, especially in this region. Our foray into cricket is a gradual phenomenon in company’s journey to transform into a consumer brand. Through this association, we aim to create a strong local resonance for the brand.”
Mr. Russell Adams, Vice President, Commercial, Operations & Cricket Academy Royal Challengers Bangalore said: “We are delighted to welcome a global telecom giant like Huawei as Principal Sponsor of the Royal Challengers Bangalore. With Huawei’s strong presence in Bangalore, it is only fitting that Huawei’s first-ever cricket partnership should be with us. We look forward to an exciting and mutually rewarding partnership with Huawei”.
Huawei recently launched a regional campaign for sports fans through a global partnership with LIGA BBVA. Last year Huawei invested in its global sports marketing program, signing a premium sponsorship agreement with both AC Milan and Arsenal becoming the official Mobile Partner and supplier of the communications solutions for the Premier League Football Clubs. Last year Huawei also stepped up as the leading sponsor of the Huawei 5th GCC National Teams Under 23 Football Championship and as a supporting partner of the popular Al Roudan Football Tournament 2013. Huawei has also sponsored the Twister Duo aerobatic team at last year’s popular Al Ain Aerobatic Airshow, one of the region’s most widely anticipated aerobatic events held in Al Ain.
Having started as telecommunication technologies and equipment supplier, Huawei has gradually moved into the consumer world with a wide range of mobile devices and connectivity products. Over the past year Huawei has achieved particularly rapid growth in the global smartphone market as one of the top three global smartphone brands, according to research from Strategy Analytics and IDC in 2013.
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