VWV introduces Airtel brand across Africa
South Africa’s VWV Group, an experiential communications agency, was recently appointed to produce the launch of a new mobile telecommunications network into Africa.
Bharti Airtel commissioned VWV to launch the brand into 16 African countries, through events that ran simultaneously.
Airtel’s launch was conceptualized, produced and managed by VWV. The launch consisted of an interactive production which saw a tie between pre-recorded video and live theatrical presentations.
These events were staged in Burkina Faso, Chad, Democratic Republic of Congo, Republic of the Congo, Gabon, Ghana, Kenya, Malawi, Madagascar, Niger, Nigeria, Seychelles, Sierra Leone, Tanzania, Uganda and Zambia.