In the lead up to the 10th anniversary of the Nigerian Telecom Revolution, Airtel Nigeria announced it was participating in the celebrations as a major sponsor of the West African ICT Congress. The leading Nigerian telecom company hopes its presence will continue to bolster its customer base.
Speaking to reporters in Lagos, Airtel CEO Rajan Swaroop said that his company would take an active role in the upcoming conference.
“Airtel will like to use the opportunity that WAFICT Congress provides to join the government and people of Nigeria in celebrating the 10th anniversary of the telecom revolution in the country, which it pioneered on August 6, 2001, as the first operator to launch commercial service in Nigeria.”
The WAFICT Congress 2011 is to be held in Lagos from June 14-16 and coincides with the 11th West African International Telecommunications and Information Communication Technology exhibition.
Analysts agree that the move is part of Airtel’ s attempts to re-brand itself as a leader in customer service and a pioneer in the industry.
“It makes sense and solid marketing to get on board early for this conference and meeting,” said one telecom analyst.
“Over the years, we have maintained the enviable track record of being the best in terms of customer service, which is really the major differentiator in a market that offers virtually the same services. We see a great need to continue to give to the Nigerian people the best services ever, to put smiles on their faces, to help enhance their lives socially, economically, educationally and in all aspects that will make them experience life in its best possible ways. Indeed Airtel is committed to giving Nigerians the freedom to live and actualize their dreams,” added Swaroop at the press conference.
In the lead up to the 10th anniversary of the Nigerian Telecom Revolution, Airtel Nigeria announced it was participating in the celebrations as a major sponsor of the West African ICT Congress. The leading Nigerian telecom company hopes its presence will continue to bolster its customer base.Speaking to reporters in Lagos, Airtel CEO Rajan Swaroop said that his company would take an active role in the upcoming conference.The WAFICT Congress 2011 is to be held in Lagos from June 14-16 and coincides with the 11th West African International Telecommunications and Information Communication Technology exhibition.
