Etisalat held a seminar for employees entitled “The Way forward in Technology Strategy”. The seminar was attended by 150 employees – middle management level and above – from offices across the UAE.
The seminar addressed issues relating to market trends and challenges, Etisalat’s strategic objectives and human capital as a key focus area in staying ahead of the technology curve. The sessions were delivered by Mr. Marwan Zawaydeh, Chief Technology and Information Officer, and Mr. Faiez Awadh, Senior Vice President of Human Resources at Etisalat.
Mr. Zawaydeh shared insights about industry trends and challenges faced by telecommunications companies, and went into detail about Etisalat’s strategic objectives in the technology strategy landscape.
“To stay competitive in today’s environment, Telecom operators around the world need to stay agile and efficient, while at the same time providing a memorable and positive customer experience. Technology Strategy plays an important role in enabling this experience”, said Mr. Marwan Zawaydeh.
Mr. Faiez Awadh enlightened the employees on Human Resources’ strategies to face the challenges the telecom industry is witnessing with changes in technology and focus on customer experience, and how Human Capital is essential to achieving strategic objectives of the business in the telecommunications environment.
“Human capital is crucial for the development and implementation of any technology. By making sure our teams are well trained and updated, we can guarantee the best utilisation of our technology. This seminar goes hand in hand with achieving this goal,” Mr. Awadh concluded.
Modeled as a town hall type of gathering, the seminar concluded with an interactive discussion on the topics and a questions and answers session for all participants.