Etisalat launches ‘My DataPlan’ packs with lower prices, larger data allowances and faster speeds

Etisalat today launched its ‘My DataPlan’, offering four attractively priced mobile broadband data bundles. New and existing data-only postpaid customers now have the option to enjoy the UAE’s largest data allowance of 20GB. In addition, customers subscribing on a contract basis benefit from free or discounted fast-speed USB dongles or tablets of their choice. My DataPlan ‘Plus’, ‘Extra’ and ‘Ultra’ pack customers also get free hours of unlimited Internet usage and download from midnight to 3 am every day.
Commenting on the new data plans, Matthew Willsher, Chief Marketing Officer at Etisalat said, “There has been an exponential growth in data usage globally and in the UAE alike. In response to this demand, Etisalat’s My DataPlan are undoubtedly the most flexible and value-packed mobile broadband options in the marketplace. It is the first in the country to offer a 20GB data pack option. Charged at 50fils per MB, it also has the lowest out-of-bundle rates.”
Willsher added, “The packs are tailored to suit our customer’s varying needs and lifestyles. They have exclusive benefits that will provide faster speeds and uninterrupted mobility at competitive price points. For instance, customers subscribing to any My DataPlan pack on a contract basis can choose from a range of latest 3G data devices and tablets. These new super-speed 42Mbps devices are available to them for free or at over 50{e1f18614b95d3cd6e4b3128e1cd15d99b042a60a5a19c19b7a8e07e7495efa10} discounted prices. We are certain that the new data plans will enhance customer uptake of the array of content and rich media experience on Etisalat’s broadband.”
Customers can subscribe to ‘My DataPlan’ by applying for their postpaid data SIM at any of Etisalat’s business Centers or outlets across the country. New My DataPlan ‘Ultra’ pack customers already subscribed to Etisalat’s MyPlan postpaid calling ‘Ultra’ pack enjoy a discount of AED 100 on their monthly subscription.
Table: My DataPlan Monthly Packs

Customers can choose from a wide range of USB dongles and 3G routers or select one of the two latest tablets – Samsung Galaxy Tab or Motorola Xoom at a discount of more than 50{e1f18614b95d3cd6e4b3128e1cd15d99b042a60a5a19c19b7a8e07e7495efa10}. For a full list of devices available along with the list of packs and prices, customers can visit www.etisalat.ae/MyDataPlan.
Etisalat’s customers and Smartphone users will be alerted via SMS to help them keep track of their mobile data usage. It will help eliminate any bill shock arising out of excess data usage. Depending on the chosen data package, the first alert will be sent to customers as soon as they reach the threshold of 80{e1f18614b95d3cd6e4b3128e1cd15d99b042a60a5a19c19b7a8e07e7495efa10} of their mobile data usage. Alternatively, they can monitor their data consumption by simply sending an SMS ‘data’ to ‘1010’.
Offered on the UAE’s widest 3G network covering 99{e1f18614b95d3cd6e4b3128e1cd15d99b042a60a5a19c19b7a8e07e7495efa10} of the country’s populated area, Etisalat’s customers have always enjoyed high-quality and  uninterrupted data access. Using their 3/3.5G enabled tablets and USB dongles on computers and laptops, customers can check emails, surf the Internet, chat with friends or enjoy high definition (HD) video streaming. They can stay seamlessly connected to the Internet while moving around for work or simply relaxing in a café or their homes.