now TV secures the exclusive Hong Kong media rights to the prestigious UEFA EURO 2012™

Following the success of UEFA EURO 2008^TM, now TV has extended its partnership with UEFA and successfully captured the exclusive media rights of UEFA EURO 2012^TM and will broadcast all 31 matches live in HD in Hong Kong.
Sixteen national teams will vie for the UEFA European Football Championship™ between June 8 and July 1, 2012 in Poland and Ukraine. These top European teams will battle each other in an attempt to dethrone Spain, the defending champion. Apart from broadcasting all matches live in HD, now TV will also provide a wide range of lead-in and support programming, pre-tournament programs, daily and weekly highlights and tournament reviews.
Football fans can also enjoy the convenience of watching their favorite matches via the now Select on-demand service as well as live broadcast on other platforms of PCCW’s unique quadruple-play service including Internet, fixed-line and mobile.
Mr. Guy-Laurent Epstein, Marketing Director of UEFA Events SA, said, “After our successful cooperation with now TV in bringing an unprecedented level of coverage for UEFA EURO 2008^TM in Hong Kong, we are extremely pleased to be working with now TV again. PCCW has demonstrated its capability in delivering world-class content via its quadruple-play platforms, giving football fans in Hong Kong fantastic options and viewing experiences.”
Ms. Janice Lee, PCCW’s Managing Director of TV & New Media, said, “now TV is excited to extend our partnership with UEFA after our successful collaboration for UEFA EURO 2008^TM. We look forward to bringing Hong Kong viewers what must be the most anticipated football event in 2012.”
Subscribers of now TV’s new Premium Mega Sports Pack will be able to enjoy all 31 UEFA EURO 2012 ^TM matches at no additional charge. The Premium Mega Sports Pack also offers a lineup of world-class sports content including Spanish La Liga, English FA Cup, Italian Serie A, MUTV, NBA, US Open, IAAF World Athletics Championships 2011, FIVB World Grand Prix and World Snooker Tour. As a special offer, new customers subscribing to the Premium Mega Sports Pack at a monthly fee of HK$178* can enjoy six months of free subscription*. For offer details, please call now TV’s hotline on 2888 0008.