Percept Knorigin to expand operations to Kenya

India IT company Percept Knorigin, the digital branch of Percept Holdings, announced this week it was looking to expand its business to Kenya and Dubai in an effort to broaden its market. According to the company, it has appointed Damandeep Soni as Vice President of Global Sales and GTM at the company in an effort to prepare for the launch of the new offices during the next financial year that begins April 1.
The company offers telecom value-added services (VAS) and already owns an advertising network Adchakra, but is hopeful that entering the Middle East and Africa will enable it to continue to increase its market share.
Speaking to afaqs.com, Viraj Malik, Chief Executive Officer and Managing Director of Percept Knorigin, said: “To begin with, we will set up offices in Dubai and Kenya in the next financial year. Telecom VAS and ad network services will be offered in both markets.”
In Kenya, the announcement was met with praise. Analysts and experts on the telecom and digital market said that Kenya is a great country to begin implementing their expansion process because it “enables the Indian company to jumpstart a move across Africa. Kenya is that jumping point.”