ZONG launches ‘Cricket ki Jeet’ with huge immediate response

ZONG’s ‘Cricket Ki Jeet’ – a promotional campaign for cricket enthusiasts – has received an overwhelming response on its launch, even in the initial stage of the ICC Cricket World Cup 2011. It is for the first time that any cellular operator has come up with an activity purely based of cricketing knowledge and prediction.
Lots of people have already won prizes since the launch of Cricket Ki Jeet, with winners taking away every day a range of prizes that include Handsets, DVD players, MP3 Players, Xbox, Ipads and even LCD TVs! There is also a bumper prize of a VIGO car. In addition, there are daily cash prizes of Rs 100,000 during the group stage which progresses to Rs 1,000,000 for the final of the 2011 World Cup! In total Cricket ke Jeet offers prizes worth Rs. 2 crore during this campaign.
Speaking about the campaign, Salman Wassay, Head of Marketing, ZONG said, “Cricket in Pakistan has a passionate following. At ZONG we bring offerings which can enhance our life experiences. As sports in general and cricket especially is very close to everyone’s heart, ZONG focused on offering a special activity timed with one of the largest sporting events for Pakistan.”
ZONG’s special cricket transmission on a TV channel asks 10 questions in each match and customers can participate in this game using SMS 7711 and respond to the questions. Each question has a specific prize associated with it.
Another way to participate in this exciting offer is by just dialing 7711 and subscribing to an additional game. These customers will compete by answering a multitude of questions via IVR to get maximum points per day – one (or more) customer with the most points for that day will receive a prize. In addition, the customer with the maximum points at the end of the World Cup will receive a bumper prize.