Huawei, was presented with the “Best Use of Traffic Management for Improving Customer Experience” award at the Broadband Traffic Management (BBTM) Global Congress 2012 in London, hosted by Informa Telecoms & Media. It is the second time Huawei has received one of BBTM’s awards for excellence since it was presented with the “Most Innovative New Service Launch Enabled by Traffic Management” award in 2011.BBTM’s excellence awards aim to recognize and acknowledge the contributions of global leaders in the telecom traffic management industry, with the prestigious awards giving winners and shortlisted companies a mark of quality, innovation and leadership. The “Best Use of Traffic Management for Improving Customer Experience” award is given to the telecom traffic management solution vendor that best demonstrates a customer-centric focus in the development of solutions and implementation of services, and always strives for an improved customer experience.
Mr. Xiao Jiwen, Vice President of Value Grow Solution Sales of Huawei Software & Core Network, said: “In the MBB era, one of the top business challenges for carriers is how to monetize fast growing data traffic while ensuring the consistent and high-quality delivery of value services and user experience. The key to doing this successfully is through developing insights into business and operations by knowing your customers, the services they use, and understanding the traffic of networks in real-time. Based on these insights, you will then be able to design your products more effectively, personalize and launch new packages in a timely manner to meet market trends, and finally, to monetize data traffic. It’s a close-loop business procedure, and one which Huawei understands extensively. Huawei is honored to have been presented with the “Best Use of Traffic Management for Improving Customer Experience” award and we thank the BBTM organizer and committee for their support”
