now TV achieves milestone in international expansion

Launching three now TV brand channels on Telekom Malaysia’s HyppTV
now TV, Hong Kong’s largest quad-play pay-TV provider and a leading Chinese-language content producer, has achieved the first milestone in its international business development with an overseas content distribution agreement with Telekom Malaysia Berhad (TM), Malaysia’s leading integrated information and communications group.
With the collaboration, beginning today, Malaysian viewers will be able to enjoy premium Chinese-language content from now International, now Mango and now HaiRun channels via TM’s IPTV service, HyppTV.
&#61623   now International (Ch. 155) offers an array of high quality cooking, lifestyle, travel programs, along with a wide selection of popular variety shows and entertainment news programs of now TV. Produced in HD quality, these programs are tailored for middle-income group viewers who appreciate higher quality of life. Some of the most popular productions include One Life One Earth, 18/22, Chef Corner, Station 102 and You are the Queen.
&#61623   now Mango (Ch. 156), a joint venture between now TV and Hunan Broadcasting System, is not to be missed by anyone looking for a close encounter of the A-list artistes from mainland China, Hong Kong and Taiwan – Zhang Ziyi, Aaron Kwok, Faye Wong and Shu Qi are just some of the stars appearing in the interview talk shows of Happy Camp and World of Women. The channel also carries top-rated Chinese entertainment and variety programs with pop stars and celebrities from the region.
&#61623   now HaiRun (Ch. 157) is a drama series channel broadcasting high-quality productions of Hairun Media which feature renowned artistes from mainland China and Hong Kong. Series including The Era of Late Marriage and Special Citizen are just some examples of its attractive lineup.
As part of the collaboration, now TV also grants multi-platforms rights to TM, so that HyppTV customers may watch premium content anytime, anywhere via Internet and mobile devices such as smartphones and tablets within Malaysia.
Ms. Janice Lee, PCCW’s Managing Director of TV & New Media, said, “International expansion is one of our key strategies to further grow our business. Malaysia has one of the largest overseas Chinese populations in Southeast Asia and we are excited to have TM as our first international content distribution partner. TM is a leading triple-play operator in Malaysia with compelling and unique content for its IPTV customers. This partnership demonstrates our strength in producing and managing premium content across multi-platforms. We will work closely to provide the very best of Chinese programs to the viewers in Malaysia. This project marks an important first step of our international expansion plan and we look forward to announcing our other new achievements very soon.”

Mr. Jeremy Kung, Executive Vice President of New Media, Telekom Malaysia, said, “We are delighted to be working with Hong Kong’s largest pay-TV operator, now TV, in bringing the three exciting new channels exclusively to our subscribers for the first time. To date, HyppTV offers its customers 105 channels with 28 channels in High Definition (HD) – consisting of 19 free channels, 45 premium channels, 22 Video-On-Demand (VOD) genres and 19 interactive channels. This is a big milestone and a significant growth for us after starting out just two years ago with only 22 channels.”