Al Shalani: STC the Most Influential Social Media Brand in the Kingdom

GM of Corporate Communications at STC Group, Engr. Nawaaf Al Shalani, reiterated the Group’s achievement of topping the list of the most influential social media telecom brands in the Kingdom, in addition to its formidable performance against global competitors in the social networking scene. STC’s Facebook page reached more than 6 million fans, with an increase of 59{e1f18614b95d3cd6e4b3128e1cd15d99b042a60a5a19c19b7a8e07e7495efa10} during 2012, in comparison with the same period in 2011. The Group’s Twitter page was no less successful, securing the second rank globally with respect to number of followers, and overshadowing its closest competitor in the local market by 4 ranks, recording an increase in the number of followers by 69.9{e1f18614b95d3cd6e4b3128e1cd15d99b042a60a5a19c19b7a8e07e7495efa10} during 2012, in comparison with the same period from 2011.
In this regard, STC has achieved a quantum leap with the services it offers on its YouTube channel to its customers and the public in general. Through its channel, the company was able to enrich customer experience by offering comprehensive information about the latest technologies, products and services that STC offers to customers with the highest standards of professionalism and quality. Furthermore, the company’s YouTube viewer base increased to 80{e1f18614b95d3cd6e4b3128e1cd15d99b042a60a5a19c19b7a8e07e7495efa10} during 2012, compared to the same period from 2011, securing STC Group the ninth rank globally, overshadowing in this regard its closest local competitor by 14 ranks.
Engr. Al Shalani emphasized that STC has proven its merit in keeping up with the technological developments in Saudi Arabia, and in consolidating its leadership in the market as evident by its clear footprint in social media channels, doing so by employing these channels for the purpose of fulfilling the needs of Internet and telecommunication users, as it established a new interactive platform that exceeded traditional boundaries and secured its excellence in the social media universe.