Etisalat Announces ‘New Year 2013’ Competition Winners

Etisalat, one of the largest telecom operators in the Middle East,today announced the winners of the ‘Etisalat New Year 2013’ competition that was conducted on social media network Twitter, engaging customers from different nationalities in the country.
The contest required Etisalat consumers to compile New Year greetings in their native languages using Arabic or English letters. The greetings that were retweeted the highest number of times wereselected as winners.
Sidra Saleem(Pakistan), Muhammed Zahid (Pakistan) and Shatha (Syria)have been namedas the competition’s top three performers. While Sidra Saleembags an iPhone5, the two runners-up take homea Samsung Galaxy S3 LTE each.
Ahmed AlHashmi Senior Vice President Brand and Communication said: “I congratulate the winners for successfullyutilizing the social media landscape to engage with other users and share their New Year greetings. Etisalat’s strategy tocontinuallyoffer creative concepts to our consumer base has helped build ourcredibility over the years. Additionally, our innovative platforms bring together customers from different nationalities to further reiteratethe UAE’s status as the global melting pot whileencouraging the community tocommunicatewith a wider audience.”
The first of Etisalat’s social media competitions, ‘Etisalat New Year 2013’ optimizedits social media channels such as Twitter and Facebook to announce the competition and the winners. The initiative further validatesEtisalat’s image as a contemporary brand that not only offers new age social media products, but also leverages the platform to connect with consumersas part of its commitment to promote solidarity and creativity.