Middle East News

Intigral wins the exclusive digital rights to Saudi League

Saudi League fans are in for a real treat as the matches from the current and upcoming seasons, along with the King’s Cup and the Crown Prince Faisal bin Fahd Cup Championship, will now be available across all key digital platforms – thanks to “Dawri Plus”, a revolutionary product from Intigral.

“Dawri Plus” will give fans a fully interactive experience, including exclusive Saudi League content and statistics, live updates, the ability to pause and playback games, and a platform to engage with each other in real time. These features are available on the go, on any device, regardless of the country one is based in.
The rights extend across Internet, mobile, broadband applications, multimedia messaging (MMS), mobile TV (live streaming), third-generation broadband services and video over IP services. Once the 2013 season starts, subscribers can avail this service to follow latest news, multimedia and behind-the-scene updates at anytime and from anywhere. The digital platform will allow football fans to get first-in-class services in the most innovative way to date.
Intigral, Middle East’s leading digital media solutions provider, developed the software after gaining the digital rights for the two Saudi League seasons, the ongoing 2012 – 2013 season as well as the upcoming 2013- 2014 season.
Commenting on the new offering, Dr. Ismaeel Makdisi, Intigral’s Acting CEO, said,     “The digital content market in the Arab region is advancing at a rapid rate and has significant potential to drive revenues and gain a loyal customer base. With the full digital rights to the Saudi League matches, “Dawri Plus”, an Intigral product, is spearheading a new digital era for sports fans and we are proud to pave the way for the first convergent offering in KSA. This service and technology is available on a global scale and used by International Federation of Association Football (FIFA), the UEFA European Football Championship and the recently concluded London Olympics 2012.”
His Excellency Mr. Abdul Rahman Al-Hazza, Chief of Radio and Television added, “We are excited about partnering with Intigral as they set out to revolutionize our fans’ viewing experience for one of the most sought-after annual sporting events in the region. This partnership has raised the bar in providing seamless sports entertainment in a new and unique way.” Founded in 1976, the Saudi League is the biggest football championship in Saudi Arabia.
Dawri Plus features:
– Live updates from favorite teams in an innovative and never-seen-before format
– Comprehensive data and statistics updated in real-time
– DVR features and timeline capabilities for game watching
– Video on demand for all major events
– Highlights from the games
– Social platform and chatting capabilities while watching the games
– Goal alerts and notifications
– Pause and play-back option
“Dawri Plus” can be enjoyed through SMS and MMS service, and will offer live streaming, play-by-play, timeline and statistics as the season unfolds. The final phase will add richer interactivity and exclusive content.

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