Ooredoo Group has now climbed to number 40 in the top 50 global telecommunications brands, up one place from 41 in 2020, as confirmed by the Brand Finance Telecoms 150 2021 report.
Ooredoo Group appears in the ranking list for the fifth consecutive year, with a total brand value of more than USD 3.22 billion. The Group’s Brand Strength Index also improved over the year – reaching its highest ever figure – and the company maintained its brand rating of AA+ for the third consecutive year.
The Group has also maintained its predominance in the region, remaining in the top three most valuable brands in the Middle East.
Industry valuation and strategy consultancy Brand Finance produces the rankings list annually according to valuations of telecommunications companies across the globe. Brands are first evaluated to determine their strength – based on factors such as marketing investment, familiarity, loyalty, staff satisfaction and corporate reputation – and this strength is then used to quantify the brand’s value, by calculating the proportion of a business’s revenue that is contributed by the brand. Information from each process is used to create rankings of the world’s most valuable telecoms brands.
Brand Finance has closely monitored Ooredoo Group’s brand value since its global brand roll-out in 2013, with the Group featuring in the top 50 global telecommunications brands for five consecutive years. The Doha-based telecommunications operator is now active in 10 markets across the Middle East, North Africa and Southeast Asia.
Despite the challenges due to the global COVID-19 pandemic, Ooredoo Group continued to make significant investments across its operations in 2020, including an ongoing complete digitalisation programme and substantial network upgrades.
The Group’s commitment to complete customer satisfaction, especially evident in its efforts to support communities and governments in the fight against the pandemic, also strengthened overall brand value.
Speaking of the rise in ranking, Sheikh Mohammed Bin Abdulla Al Thani – Deputy Group Chief Executive Officer at Ooredoo – said: “We are delighted to confirm that not only are we recognised again as one of the top 50 global telecommunications brands, but that we have moved up one rank from last year, and have also reached a new Group record with our Brand Strength Index. All of these factors demonstrate our significant contribution to the telecommunications industry, and such industry recognition of this contribution gives us great pride. We attribute our success to our exemplary leadership team, with the solid backing of our progressive board of directors and our visionary leaders in Qatar, and of course our many dedicated employees across our global footprint.”
He continued: “Putting the challenges of 2020’s global pandemic behind us, we look to the future with a continuation of our plan to meet the needs of new customers and new markets around the world, developing our products and services with progressive, innovative technologies. We are proud to be pioneers of full commercial 5G, proud that our brand is increasing in reach and reputation, and proud that we can look forward to another year of progress, confident in our brand value and strength.”
The full Brand Finance Telecoms 150 2021 report is available to read via https://brandirectory.com/rankings/telecoms/.
