ZTE Corporation revealed its next-generation 5G Indoor CPE MC8020, and shared its plans for the next under-display camera smartphone at Mobile World Congress 2021. Also, ZTE’s much-awaited devices can be seen at Mobile World Congress from 28 June through 1 July 2021 at 3F30, Hall 3, FIRA GRAN VIA.
Connecting 5G Ecosystem
ZTE is integrating its capabilities and expertise across handsets, mobile broadband, terminal chipset modules, and peripheral products to create a smarter 5G ecosystem. A variety of 5G products will be applied into four major application scenarios, specifically health, travel, education and entertainment.
During Mobile World Congress, attendees can experience the connected 5G ecosystem through products on display, including the ZTE 5G Portable CPE MU5001, ZTE 5G Indoor CPE MC8020, ZTE Watch GT, ZTE LiveBuds and more.
Breakthrough in Handset Technologies
ZTE is globally recognized for industry-leading 5G terminal devices and technical innovations such as its flagship smartphone ZTE Axon Series.
The newly launched ZTE Axon 30 Ultra ushers in the next era of mobile imaging technology with its Trinity Camera System, consisting of three 64MP cameras and an 8MP periscope zoom camera. Its high-powered system leverages the triple cameras to achieve new possibilities, such as capturing simultaneous shots for narrative-level storytelling, taking full-focus photos from long, medium, and close-up distance with one click.
Later in this summer, ZTE will unveil the second-generation under-display camera smartphone, marking another breakthrough in under-display technologies that aims to enhance the display experience.
Mobile Broadband Innovation
The third-generation ZTE 5G Indoor CPE MC8020 supports both 5G SA and NSA modes, as well as Sub-6GHz and mmWave spectrum bands. Featuring the exclusive zlink Boost technology, the device enables dual-path convergence of 5G and wired broadband, allowing dual gigabit access.
Additionally, the ZTE 5G Indoor CPE MC8020 employs the latest Wi-Fi 6 AX5400 access technology, delivering 200 percent faster access speed than that of the previous generation. The four-way omnidirectional high-gain antenna provides a high-speed 5G network for up to 128 Wi-Fi users simultaneously.
Business Acceleration
Since the official appointment of Ni Fei as the new CEO of ZTE Mobile Devices, ZTE has gathered customer and industry insights to address pain points and ride big industry trends, accelerating the rollouts of innovative and highly-recognized products.
ZTE also integrated its three major smartphone brands, ZTE, Nubia and RedMagic. The integration brought the Nubia Z30 back to market with its heritage of innovation. Furthermore, in partnership with Tencent, ZTE has rolled out the new RedMagic 6, one of the most powerful gaming smartphones in the market.
ZTE has been investing in its brand with an eye set on next generation and the use of 5G. Most recently, ZTE has collaborated with the Director Zhang Yimou to produce high-quality television spots and appointed the famed Liu Haocun as ZTE’s new brand ambassador.
ZTE plans to strengthen its direct-to-consumer relationships through offline retail sites. The company is stepping up construction of offline channels with plans to build 5,000 retail sites by the end of 2021. ZTE has completed construction of 3,000 ones to date. Shoppers can visit ZTE’s first 5G experience store in Shenzhen this summer.
In Q1 2021, ZTE’s consumer business has achieved year-on-year revenue growth of more than 60% largely driven by the integration of brand, product, and channel – a reply to ZTE’s strategic return to the terminal market.
