Brand Finance awarded stc the highest value brand in the middle east. Eng. Abdullah Abdulrahman Alkanhl, Chief Corporate Affairs Officer at stc, received the Top Brand award in the presence of Eng. Olayan Alwetaid, GCEO of stc, Mohammed Rashid Abaalkheil, Corporate Relations VP, and Meshal AlRubiaan, Corporate Communication General Manager, Corporate Relations at stc pavilion during its participation at the Mobile World Congress 2022 in Barcelona.
This certificate came after stc topping the most valuable brands in the telecommunications sector and the strongest in the Middle East for the second consecutive year, with a value of more than $10 billion among the top brands.
The great achievement represents stc’s determination to remain the most valuable brand in the Middle East since last year, as it reached $9.2 billion during last year and soared to $10 billion dollars this year. By emphasizing its commitment to moving forward towards enabling innovation and digital transformation and consolidating its position among the world’s leading companies in the Middle East and North Africa region by expanding the provision of its services through an integrated system of services provided by the group and its subsidiaries.
stc’s achievement reflects these results, confirming the success of DARE’s strategy, by focusing on providing a distinguished customer experience and pioneering market growth. It was able to continue to maintain its leadership and enhance the strength of its brand in the Kingdom and the region, based on several unconventional paths to enrich the experience of its customers with digital solutions and services. stc has achieved a 32% growth in brand value since the rebranding in 2019. With witnessing an improvement in the brand’s rating from AAA- to AAA and soared to advance 7 positions in the global ranking.
Brand Finance is a world leader in brands’ evaluation, and each year it issues the strongest and highest value brands’ rating. It evaluates over 5,000 brands in all sectors and regions of each year, and publishes the Brand Financial Global 500 report, which includes the 500 highest-value brands in the world.
