Qatar’s leading telecommunications operator has announced an exciting new augmented reality game for its loyalty members, in partnership with Doha Festival City (DFC), with thousands of Nojoom Points on offer as a daily prize.
Members can join the Nojoom Treasure Hunt with Ooredoo Nation to win up to 50,000 Nojoom Points and partner vouchers, which can be redeemed for a value up to QR2,000 at any of the 250 brands within the Nojoom partners’ network.
To activate the augmented reality experience and collect treasures to win, loyalty members simply need to scan the QR code at the Treasure Hunt station in DFC.
The Daily Mega Prize QR code is hidden somewhere in the mall and loyalty members who visit all 7 treasure stations will have a chance to win an incredible 50,000 Nojoom Points by using the clues. Members must follow the clues in the treasure stations at DFC and find Nojoom logos and FIFA World Cup Qatar 2022™ country flags to win. Every customer can win up to 100 Nojoom Points per station if completed successfully.
Sabah Rabiah Al-Kuwari – Director PR at Ooredoo – said: “In line with our firm strategic commitment to investment in innovation and technology, we’re hugely excited for our Nojoom members to experience the potential of augmented reality with this latest contest. And, of course, we’re delighted to be offering them the opportunity to earn yet more points and rewards. We hope members enjoy seeing just what augmented reality can do, and we wish everyone the very best of luck as they hunt for treasure!”
Nojoom Treasure Hunt is proving popular with Nojoom members, with some 700-plus members registering with Ooredoo Nation already, and more than 250 players taking part in the unique game at the mall.
Robert Hall – General Manager at Doha Festival City – said: “It gives us great pleasure to exclusively partner with Ooredoo on such a fantastic activity, as a mall partner of choice. We look forward to seeing our Nojoom member guests have a great time experiencing state-of-the-art augmented reality activity and winning prizes from our retail partners such as Spark Sense & Play, Karaca, Obag, Angry Birds World, Virtuocity, SnowDunes, McDonalds, The Coffee Club, Decathlon and Gift Shed. Good luck to all!”
Sabah Rabiah Al-Kuwari added: “As we progress along our digital transformation journey, so we uncover ever more exciting technologies with which we can enhance our experiences. Nojoom Treasure Hunt runs until 18 October 2022; we encourage all our Nojoom members to come along and enjoy a taste of the future with augmented reality!”
