stc has announced dawrat as a strategic educational online partner through the ‘Weyak’ initiative – season 2. dawrat is an online learning and educational platform that provides diverse rich content targeting various sectors and subjects.
A ceremony was held to launch the strategic partnership at the Chairman’s Club in KIPCO Tower, which was attended by engineer Maziad Alharbi, Chief Executive Officer of stc, Mohammad Al Surayea, CEO of dawrat, as well as executives from both companies. During the ceremony, Alharbi delivered a motivational speech to the audience who consisted of entrepreneurs and SMEs. He expressed his happiness in witnessing the energy of young aspiring entrepreneurs within this sector, as well as the important role in supporting SMEs and the great value they can add to the community. Alharbi also pointed out that stc has become an enabler of digital transformation in Kuwait, whereas the Company has contributed in various ways to the SME sector, including launching new-to-market cost-efficient solutions.
Through this strategic partnership that aims to support the community through sustainable education, stc and dawrat will organize several learning initiatives that include online workshops, courses, and specialized sessions. The objective of the initiative is to cover a range of topics throughout the sessions that include photography and videography, cooking, sports and fitness, as well as traveling and creating Vlogs.
The event also included a panel discussion moderated by Ahmed Al Nowaibet, Manager of Public Relations and Social Media. Panelists included Al Surayea, CEO of dawrat, Danah AlJasem, General Manager of Corporate Communications at stc, and engineer Farah Al-Humaidi, who shared their views on the role of the private sector in supporting and backing SMEs by enabling digital transformation.
stc indicated in a statement that the new formed collaboration comes as an additional initiative organized under the Company’s CSR program, focusing primarily on education, one of the key pillars of stc’s CSR strategy. To spread a wider impact on the key messages and tips mentioned during the workshops, stc will be posting content on all its social media channels, throughout the year. This will enable the Company to spread educational knowledge on various subjects to its wide following base, possibly enhanced their lifestyle choices within the mentioned topics.
The collaboration builds on stc’s existing corporate social responsibility (CSR) program and falls in line with the Weyak initiative – season 2. The online activations and activities organized through the partnership also fall in line with the Company’s digital transformation strategy. The Weyak initiative launched by stc aims to support and empower local SMEs that have been creating a positive impact in the community. The Company has supported the SME segment in the past in various ways, including providing easier access to a range of tools that can stimulate organic growth in cost-efficient ways.
Commenting on the partnership, Danah AlJasem, General Manager of Corporate Communications at stc, said, “We are proud to partner with an educational pioneer that thrives on educating the public in creative and impactful ways. In line with the objective set under our own digital transformation strategy, we highly support the use of technology, in its various forms, as a key platform to spread knowledge and educate the public. Online educational tools serve a key purpose for those who face difficulties in attending on-site sessions. Through this long-term partnership, we are excited for what is yet to come and hope that it will provide attendees with a well-rounded learning experience that can enrich their lifestyles.”
AlJasem added, “Our objective through this collaboration is to provide participants with an educational platform that can add value to their lives. In line with our commitment to support the community, we believe that it is essential to have accessible educational platforms that can allow participants to explore new interests or improve their backgrounds in existing ones. The selection of highly qualified instructors appointed for each session will surely provide participants with valuable knowledge and key pointers that will assist them in enrcihing their lifestyle choices within the covered topics.”
Throughout the years of implementing its multidimensional CSR strategy, AlJasem expressed that stc focused on supporting the community by building long-term relationships with various entities to support the core mission behind its program. stc partnered with leading entities within Kuwait and throughout the region to spread awareness and a positive impact within the community.
AlJasem thanked Al Surayae and the representatives from dawrat for all that they have achieved in developing an innovative learning platform that caters to multiple segments. She also thanked the team at stc for organizing the 2nd season of the ‘Weyak’ initiative, which has proven to be a successful program that aligns with the Company’s extensive CSR framework and ongoing support towards the SME segment.
AlJasem concluded, “Partnering with dawrat, as well as other Kuwait-based companies, reinforces our efforts towards the youth, entrepreneurs, and innovators. As pioneers within our industry, and key players in the local market, we believe that we have a responsibility to support SMEs in various ways. Our support towards SMEs is not only directed to assisting them in navigating difficult times but also offer tools that can enable them to thrive in prosperous times. As part of our corporate and individual duty towards the nation and people of Kuwait, stc will continue to explore innovative ways to contribute effectively to the society and economy.”
Al Surayea added: “Dawrat platform was established in 2011, and it is considered the first platform in the Arab world to offer online courses in a distinctive and innovative way. With this cooperation, we will enhance our concept that we started with, which is to provide qualitative education that keeps pace with the development taking place in the virtual world and reaches the largest possible segment of society.”
Al Surayea concluded, “We are pleased with our partnership today with stc, the pioneer in digital transformation and innovative solutions, and we hope to continue providing meaningful and valuable content to the community.”