“Dell’s investment in partnership runs deep. We have decades of experience working with our partner
community to accelerate transformation for our customers,” said Michael Dell, Chairman and Chief
Executive Officer, Dell Technologies. “The Partner First Strategy for Storage extends our partner
commitment and unites the strengths of our partners with the advantages of our world-class team and
solutions.”
“An omni-channel business model with a robust partner ecosystem is at the core of Dell’s growth
strategy,” said Bill Scannell, President, Global Sales and Customer Operations, Dell Technologies.
“The Partner First Strategy for Storage will incent Dell sellers to work even more closely with partners to
acquire new business and deliver the right outcomes for customers. It’s a win-win-win for customers,
partners and Dell.”
“Dell is the market leader in Enterprise Storage and best positioned to serve our customers in today’s
data-centric world,” said Rola Dagher, Global Channel Chief, Dell Technologies. “We can win more
often – and faster – when we work side-by-side with our global partner ecosystem. With 99 percent of our customers and potential customers deemed as partner first for storage, we’re very clear about our
intentions to embrace the channel.”
“The Partner First Strategy for Storage, including data protection, is a change in our go-to-market strategy
designed to fuel continued storage growth in UAE, Qatar, and around the world,” said Vangelis
Lagousakos, General Manager – Channel Sales, Central Eastern Europe, Middle East, Turkey &
Africa (CEEMETA), Dell Technologies. “By further embracing the power of collaboration with our
partners, we win more deals and drive better outcomes for customers.”
