e& UAE and Huawei come together to announce a groundbreaking milestone in their 5G journey: the introduction of an Intelligent Personalized Experience capability powered by Huawei’s cutting-edge NWDAF (Network Data Analytics Function) technology. This marks the first commercial deployment of this advanced solution in the Middle East and demonstrates both companies’ commitment to investing in the future of connectivity and driving innovation in the telecommunications industry.
Khaled Al Suwaidi, Sr. Vice President/Core Network & Platform, e& UAE, said: “This exciting new technology will allow e& UAE to enhance its 5G network by using real-time data and AI-driven insights to deliver a customized and optimized experience for users. Whether it’s ensuring faster downloads, smoother streaming, or uninterrupted video calls, e& UAE’s network will now intelligently adapt to meet each customer’s unique needs. This personalized approach redefines how people experience mobile networks, ensuring that every user enjoys the best possible service based on their preferences and behaviors.”
Wang Lei, President of Huawei e& Global Key Account, said: “We are proud to partner with e& UAE to introduce the region’s first 5G-Advanced NWDAF-based intelligent personalized experience service, a major step in the evolution of 5G technology in the Middle East. This collaboration is a testament to our shared vision of leveraging cutting-edge innovation to bring unprecedented, personalized experiences to consumers and industries alike. By integrating advanced analytics and AI-driven solutions into 5G networks, we are enhancing connectivity and paving the way for smarter, more intuitive, and differentiated services that will redefine how people and businesses interact with technology.”
What Does This Mean for Customers?
With the new Intelligent Personalized Experience, e& is bringing the power of 5G technology closer to everyday users. For example:
- The network can detect changes in how users are accessing the internet and adjust in real-time to deliver the best speed and quality.
- Users can enjoy prioritized services, ensuring that their experience remains smooth and uninterrupted, even during peak usage times.
- Customers will receive personalized notifications, such as performance improvements or speed boosts, through simple SMS updates, keeping them informed of how their network is working for them.
These advancements are made possible through the integration of Huawei’s NWDAF technology, which uses artificial intelligence (AI) and machine learning to analyze and manage network performance. This ensures that every customer, from everyday mobile users to heavy data consumers, gets a network experience that’s fast, reliable, and tailored to their specific needs.
Driving the Future of 5G Innovation
e& UAE is no stranger to innovation. As a leader in the UAE’s telecom sector, the company has always been at the forefront of adopting new technologies. With this latest development, e& UAE takes a major step toward the future of 5G, paving the way for the next generation of mobile networks, known as 5G-Advanced.
5G-Advanced is set to deliver even better performance, powered by AI and energy-efficient technology. It will not only improve the speed and reliability of mobile networks for customers but also open up new possibilities for industries like healthcare, education, and entertainment, where smart technologies will transform the way services are delivered.
A New Standard for Network Intelligence
At the heart of e& UAE’s innovation strategy is the Network Data Analytics Function (NWDAF), which plays a vital role in making the 5G network smarter and more responsive. This technology collects and analyzes data to ensure that the network can adapt to the changing needs of users, whether at home, on the go, or in large crowds. It also helps in identifying VIP users and making sure they get a superior experience, even under heavy network load.
For e& UAE, this is about more than just network performance. It’s about creating a future where customers feel the benefits of 5G in their everyday lives—whether through personalized services, improved reliability, or new ways to experience content.
Looking Ahead: The 5G-Advanced Era.
With the 3GPP R18 standard being set in July 2024, e& UAE is gearing up to lead the way in the 5G-Advanced era, with plans to roll out this technology commercially. This next evolution of 5G will bring even more innovative services to customers, further enhancing the user experience by using AI to continuously monitor and improve network performance.
As part of this innovation, e& UAE is also working on new service offerings like the Live Broadcast Package, which will allow customers to experience real-time streaming with flawless quality, even in challenging network conditions.
Enhancing User Experience with Cutting-Edge Technology
By investing in advanced technologies like Huawei’s NWDAF, e& UAE is not just enhancing its network; it’s transforming the way people use and experience 5G. With personalized services, real-time responsiveness, and an unwavering commitment to quality, e& UAE is setting a new benchmark for what customers can expect from their telecom provider. This is just the beginning of e& UAE’s journey to make the future of 5G a reality, ensuring that everyone—whether a casual mobile user or a business professional—can enjoy a truly intelligent and personalized experience on one of the most advanced networks in the world.
