By Anne Morris
IBC2024 is witnessing the debut of Tata Comms Media, the new unified brand that combines all Tata Communications’ media and entertainment entities into one business unit, including The Switch, now Tata Comms Media’s production services solution.
Located next to the AI Tech Zone in Hall 14, Tata Comms Media’s partnership with Formula E is also front and centre of its stand and is a key focus of the company’s presentations during the event.
Robert Szabo-Rowe, Head of Global Engineering and Product Management at Tata Comms Media, said the company has been working with Formula E for a couple of seasons now to implement a global internet-only IP set-up for each of its events.
“One of the things that’s really exciting is being able to do high-volume remote contribution with internet-based local loops,” Szabo-Rowe continued.
He added that cloud production technology has “moved on sufficiently where we can offer a high-quality managed service. So that’s what we’re showcasing this year … more and more broadcasters are accepting that it’s viable and reliable”.
Source: IBC
