Ooredoo Oman has been leveraging Splio’s Individuation® platform for the past three years.
Since 2022, Ooredoo Oman has relied on Splio’s Individuation® platform to significantly enhance its customer marketing strategy, transitioning from traditional segmentation methods to a highly personalized AI-powered approach.
In an increasingly competitive telecom landscape, where digital usage patterns and customer expectations are evolving at pace, this strategic partnership has emerged as a key driver of performance and differentiation.
A customer marketing strategy focused on the individual
Ooredoo Oman has made the bold choice to place each customer at the heart of its marketing décisions.
Thanks to Individuation®, the operator no longer targets broad segments but engages each subscriber with the right message, at the right time, through the right channel. This adaptive capability enables Ooredoo Oman to align business objectives with individual customer preferences, while also boosting the operational efficiency of its marketing teams.
“Adopting Individuation® has marked a strategic turning point for us. We’ve gained in agility, relevance, and closeness to our customers — which directly translates into improved retention and revenue,” says Saoud Al Riyami, CEO of Ooredoo Oman.
Tangible results driving marketing performance
Three years after implementing the Individuation® platform, Ooredoo Oman is seeing strong, measurable outcomes:
- + 19% incremental revenue generated by marketing campaigns
- A significant +20% increase in customer retention rates
- Continuous improvement in customer satisfaction
- Notable productivity gains for marketing teams thanks to intelligent, automated orchestration of actions
” We supported Ooredoo Oman in a step-by-step Individuation® journey for their customer marketing by integrating our AI engines at the core of their tech ecosystem. Their ability to quickly embrace this new approach reflects true leadership in marketing innovation, ” explains Hichem ABDELHAK, VP Telco at Splio.
Individuation®: turning data into customer value
At a time when telecom operators are expected to do more with less, Splio’s Individuation® emerges as a concrete response to the structural challenges facing the industry: increasing ARPU, reducing churn, enabling personalization at scale, and improving marketing team productivity.
While many players are just beginning their marketing transformation, the partnership with Ooredoo Oman already embodies this evolution, delivering tangible, long-lasting results through a strategy firmly focused on customer value.
Splio supports telecom operators in shifting from a one-off activation campaigns to a sustainable approach built around the individual value of each customer. The Ooredoo Oman case demonstrates that with Individuation®, it is possible to combine innovation, performance, and relationship excellence.
