Splio, the customer marketing specialist and publisher of the Individuation® platform, is set to celebrate five years of collaboration with Ooredoo Algérie, one of the leading operators in the Algerian market, with over 14.5 million subscribers in 2024.
The telecommunications market in Algeria is experiencing rapid growth, driven by investments, an increasing number of subscribers, and initiatives aimed at improving the quality and diversity of services offered. This momentum aligns with an innovation strategy that Ooredoo Algeria has embodied for 20 years, focusing on digital transformation and the digitization of its services.
Innovation at the Heart of Ooredoo Algeria’s Marketing Strategy
Ooredoo Algeria has made innovation a key pillar of its development, particularly in enhancing the customer experience.
In a highly competitive sector with increasingly demanding customers, telecom operators face the challenge of retaining their customers while increasing satisfaction. Ooredoo Algeria has chosen to tackle this challenge by adopting a customer-centric marketing strategy rather than a product-focused approach. This innovative strategy is powered by Splio’s Individuation® platform, driven by artificial intelligence.
” Thanks to an in-depth understanding of our customers, we personalize the customer relationship at an individual level, resulting in increased satisfaction and loyalty,” says Isabelle HAJRI, CMO of Ooredoo Algeria.
Individuation®: a Revolution in Customer Marketing
The Individuation® platform is based on a unique innovation: individual-level arbitration. It determines the action plan based on the marketing team’s instructions, enabling them to decide on the most relevant message and the most suitable channel for each customer. This approach allows Ooredoo Algeria to enhance customer value by aligning individual preferences with the company’s objectives.
” The challenge was to transform Ooredoo Algaria’s customer marketing strategy by guiding them step by step towards the adoption of Individuation®. The operator is now able to anticipate and personalize each customer’s nedds to maximize their loyalty,” explains Hichem ABDELHAK, VP Telco at Splio.
Outstanding Results and a Sucessful Collaboration
Since adopting the Individuation® platform in 2020, Ooredoo Algeria has achieved remarkable results:
- Customer marketing-generated revenue has doubled.
- Customer satisfaction and loyalty have significantly increased.
- Marketing team productivity has been optimized.
By partnering with Splio, Ooredoo Algeria demonstrates its commitment to investing in innovation and delivering an optimal customer experience. These five years of collaboration reflect a shared vision for the future of marketing in the telecommunications industry.
” By leveraging Individuation®, Ooredoo Algeria fully harnesses its potential to anticipate customer expectations and create tangible added value. This partnership aligns with our mission: to support our clients in their digital transformation while driving rapid and sustainable growth ” concludes Jean-Philippe BAERT, CEO of Splio.
