Middle East News

Batelco and Gulf Air announce new partnership between Batelco Al Dana Club and Gulf Air Frequent Flyer Programme

Batelco, the Kingdoms leading Telecommunications Company and Gulf Air, Bahrain’s National airline have announced an added benefit for their customers.  Members of Batelco Al Dana Club and Gulf Air’s Frequent flyer programme can now benefit from a strategic partnership signed recently between both companies.
Batelco’s Al Dana Club members will be provided with Gulf Air Silver Frequent Flyer cards to accumulate Frequent Flyer miles, when they pay their Batelco bills. These miles can then be used towards payment for buying tickets to travel on Gulf Air to any of its destinations all over the world.
Furthermore, Gulf Air’s Gold Frequent flyer members, who are Batelco users, will be provided with special offers from Batelco on Postpaid, Smart Phone and Broadband Packages exclusively.
Al Dana Club is Batelco’s exclusive Customer Relationship programme for residential customers who meet a number of set requirements based on long term loyalty to Batelco’s products and services. The exclusive Club has been in operation for a number of years and Batelco regularly adds new special benefits for its members.
During 2010, Batelco unveiled exclusive Al Dana Club counters, which provide ‘red carpet’ treatment for its members, at Batelco’s Retail Shops in City Centre Mall, Seef Mall, Gosi Centre, Isa Town Mall and Hamad Town.
All Al Dana Club members are also entitled to a free Al Dana Dining Club card which entitles the bearer to receive discounts at hundreds of outlets throughout Bahrain including restaurants, hotels, beauty salons and coffee shops and at thousands of international locations also.
Among the additional privileges enjoyed by each Al Dana customer is access to a dedicated account manager to provide round the clock assistance with any telecom request. Al Dana Club members can also look forward to special offers and promotions throughout the year and be the first to be offered Batelco’s new products and services.
Batelco Group General Manager Media Relations Ahmed Al Janahi said that the Al Dana Club is designed to give extra special treatment to those customers who consistently remain loyal to Batelco and avail of a range of the Company’s products and services on an ongoing basis.
“We are very pleased to enter into this agreement with Gulf Air to deliver free Frequent Flyer cards and miles to our customers,” he added.
Gulf Air Chief Commercial Officer Karim Makhlouf said that as the National Carrier of the Kingdom of Bahrain, Gulf Air are proud to join hands with Batelco, the Kingdom’s leading telecom services provider,  in this commercial tie-up.
“With the Gulf Air Silver Card Frequent Flyer membership, Batelco customers can start earning miles that can be exchanged for a number of benefits with Gulf Air including free flights, upgrades, lounge access and excess baggage.”
“We are looking forward to a fruitful long-term relationship with our country’s leading telecom services provider.”
“The Gulf Air Frequent Flyer programme is one of the popular Frequent Flyer programmes that offer generous benefits and incentives to loyal customers. The Gulf Air Frequent Flyer programme already has over 800,000 members, “added Mr. Makhlouf.
Membership to the Al Dana club, which requires meeting certain criteria, is at the sole discretion of Batelco only.  For further details, please visit Batelco web site at www.batelco.com/aldana
Caption:
1. Batelco General Manager Consumer Division Muna Alhashemi and Gulf Air Chief Commercial Officer Karim Makhlouf sign the agreement, in the presence of (back row left to right) Batelco Manager Al Dana Telemarketing Rahna Karashi, Gulf Air Senior Manager Loyalty Programme Fayza Al Bastaki and Batelco Senior Sales Manager Al Dana Telemarketing Mohammed  Abbas
2. Batelco General Manager Consumer Division Muna Alhashemi, 4th from left, Gulf Air Chief Commercial Officer Karim Makhlouf, 5th from left and Batelco Group General Manager Media Relations Ahmed Al Janahi, 2nd from left with other Batelco and Gulf Air representatives

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