TPV restructures its operations in the region to consolidate its growth

TPV Technology Limited the world’s largest manufacturer of computer monitors, today announced that it is bringing AOC & Philips monitors under single management in Middle East, Africa and Central Asia region. Currently, TPV Technology has been selling AOC brand of monitor in the region for past few years and Philips sales was managed through its flag ship subsidiary MMD.
AOC brand has grown by leaps and bounds ever since it entered the MEA & CA market in the year 2009 to become one of the top 5 LCD/LED monitor brands in the region. AOC has consistently expanded its footprint in the region and it covers all major markets in MEA and CA region.
Commenting on the restructuring of the company, Brain Liu, Regional Director, said, “The new structure will allow us to leverage the strengths of both the brands to improve our position in the market. It enables us to focus on expanding market leadership positions across the region and industry verticals.”
Suchit Kumar, Sales VP said that “both the brands will complement each other while focusing on different segments of the market. Corporate and Retail will be the key market segments for Philips, while, AOC will continue to push further in the Channel segment”.
Kourban Seitnepesov Managing Director, Fire Bird Distribution who is one of the leading distributors for AOC was ecstatic about bringing AOC and Philips brands under the same management and said this will help synergize the strength and provide further impetus for growth. Fire Bird Distribution is also keen to add Philips brand of monitors to its portfolio in the near future.