Etisalat’s eLife TV to broadcast LIVE Euro 2012 coverage in high definition through Al Jazeera Sport channels

As football fever soars high amongst fans in the UAE, Etisalat announces LIVE broadcast of all EURO 2012 matches in high definition (HD), available in the eLife Al Jazeera Sports package.
Starting 8 June to 1 July, eLife customers can enjoy an entire month of fantastic football action – exciting games featuring favourite footballers and national teams. As part of the service value-add, customers also get to enjoy additional games in full HD.
The Al Jazeera Sports package is available at AED 39 per month. Existing eLife TV (triple play) customers can choose to subscribe to ‘Al Jazeera Sports Package’ through the ‘A La Carte’ option. eLife double play and new customers can subscribe to eLife triple play and the Sports package by calling 101 or 800101. Newly subscribed customers benefit from FREE installation and can choose to get the HD set-top and Recorder box (Personal Video Recording). The HD set-top box enhances the overall experience for customers viewing an HD channel on their HD TV sets. Through the recorder, customers can enjoy the “instant replay” feature to rewind and view a captivating moment during the game innumerable number of times. They can also schedule and record the matches to watch them later as per their convenience.
Commenting on the live broadcast of EURO 2012, Rashed Majed Alabbar, Vice President – Home Product Marketing at Etisalat, said, “Etisalat’s eLife TV has always worked towards providing a great entertainment experience. As is globally, people in the UAE have a special affinity for football, athletics and other sports. Therefore, from a brand that loves football, we are delighted to bring the excitement of the EURO 2012 to people in the UAE who love the sport too.”
He added, “Our aim is to inspire football lovers to start living their football passion to the fullest. So this season if the neighbours are not complaining, then you are not cheering the right way.”
The single Al Jazeera Sports package allows sports lovers to access live feeds of all these different sports without having to subscribe to multiple packages. The package includes Al Jazeera +1 to +10, HD 1 and 2, Al Jazeera Sports News , Events and  Global channels. The ‘Al Jazeera Sports Package’ gives customers access to premium sports events of the year, including London Olympics 2012 and more.
On Etisalat’s ongoing commitment to partner with world-class sports events, he added, “We have partnered the Pro-League and President Cup (UAE), Fina Swimming Championship, Dubai World Cup; and sponsored globally-renowned football clubs – FC Barcelona and Manchester City.”
Etisalat offers eLife TV as a part of its Triple Play offering. A leading source of regional entertainment in the UAE, eLife TV offers more than 370 TV channels in 24 languages. With a wide variety of content ranging from sports to movies, documentaries to music, as well as channels for kids, eLife TV also features more than 45 high definition channels and a 24/7 3D channel (High TV 3D).
The comprehensive entertainment offering includes 15 premium TV packages from all major TV providers, and provides users with a number of exciting features. eLife TV customers benefit from features such as On Demand (Video on Demand) which is currently the largest library in the UAE with a choice of more than 700 of the latest movies from Hollywood, Arabia and Bollywood, 3D and High Definition, Catch-Up TV (which allows viewers to go back in time and watch the broadcasted programme up to one week later) and Recorder (the Personal Video Recorder which allows customers to record and play back their favorite programs in the same way as a DVD Player).
Source: http://www.etisalat.ae/