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Arab Advisors new surveys reveal that Smartphones constitute 43.7% of total cellular handsets in the UAE, 54.6% of total handsets in Saudi and 41.6% in Jordan.

A new Arab Advisors Group’s survey of cellular users in the UAE reveals insightful details on the smartphones adoption and usage patterns in the UAE. The survey also probed general cellular usage habits, smartphones awareness in addition to tablets availability among cellular users in the UAE. This survey comes on the heals of a similar survey in Jordan. Full results of a similar Saudi survey will be out in October 2011.

The Arab Advisors Group concluded a ground breaking survey of cellular users in the UAE probing smartphones adoption and usage. The survey revealed that Blackberry leads with 51% share of smartphones operating systems (calculated based on handsets’ brands). iOS (iPhone) ranked second while Symbian came in third. Smartphone users prefer the English language for their applications. Over 300 delegates will discuss and deliberate the ongoing trends in the regional smartphone ecosystem at Arab Advisors’ Smart Handheld Summit which will be held on December 5 & 6, 2011 in Dubai. Saudi Telecom Company (STC) is the Strategic Summit Partner. Qualcomm is sponsoring the summit which is also supported by AppsArabia, Microsoft, nPario, Teletimes, DVV, ITP CommsMea, MediaME and Telecom Watch.

A new major cellular phone survey of cellular users in the UAE was concluded by the Arab Advisors Group in October 2011. The survey report, “UAE Smartphone Survey 2011” was released on October 12, 2011 and provides the results of a major comprehensive survey of cellular users in the UAE. The survey covered general cellular usage habits; smartphone adoption and usage habits; smartphone awareness, cellular handsets’ brands and models in addition to tablets availability among respondents. The report has 57 pages and 64 exhibits.

Respondents were randomly called through a randomly generated table of cellular phone numbers for each of the two cellular operators in the UAE, Etisalat and du. The survey results encompass answers from 750 cellular users that passed rigorous quality control checks. Quality control was conducted by Arab Advisors Group’s team. The survey yields a confidence level of 99% with a margin of error of less than 5%.

“The survey revealed that 60% and 50% of iPhone and Blackberry users, respectively, use applications through their smartphones, while only 37% of Symbian smartphone users use applications. 90% of those who use applications prefer the applications in the English language, where only 8.2% of the respondents prefer the Arabic language.” Mrs. Faten Bader, Arab Advisors Senior Research Analyst, commented.

“The survey also probed the tablets available among the cellular users. The survey revealed amongst houses that have tablets, Apple’s iPad leads by a wide margin.” Mrs. Bader, added.

This survey report can be purchased from the Arab Advisors Group for only US$ 1,750 for subscribers to Arab Advisors Strategic Research Services. Non-Subscribers to Arab Advisors Groups Strategic Research Services can order the report for US$ 2,250.

Any investment in the report will count towards attending Arab Advisors’ upcoming event “The Smart Handheld Summit” on December 5 & 6, 2011 in Dubai – UAE. More information on the conference can be viewed on:

http://www.arabadvisors.com/SmartHandheld/schedule.htm

Please contact the Arab Advisors Group to get a copy of the report’s Table of Contents.

The Arab Advisors Group divided the survey questionnaire into seven main sections:

General information on respondents
General cellular usage habits
Handset brands
Smartphones adoption and usage patterns
Smartphones awareness
Tablets availability
Detailed analysis of handsets’ models

Arab Advisors Group conducted two other similar surveys in Jordan and Saudi Arabia. Order the three surveys of Jordan, UAE and Saudi Arabia and receive a 20% discount with a package price for the three reports at US$ 4,200 (US$ 1,400 per report) for subscribers and US$ 5,400 (US$ 1,800 per report) for non-subscribers.

The Arab Advisors Group’s team of analysts in the region has produced close to 2,650 reports on the Arab World’s communications and media markets. The reports can be purchased individually or received through an annual subscription to Arab Advisors Group’s (www.arabadvisors.com) Strategic Research Services (Media and Telecom).

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