Cisco Linksys Takes Home Coveted ‘Home Networking Vendor of the Year’ Award

Cisco has trumped the competition at the recently held annual Middle East Retail Academy (MERA) 2011 Awards after walking away with the coveted ‘Home Networking Vendor of the Year’ award for its extensive channel development activities. The Cisco team saw off four contenders at the leading channel awards to take home the top prize which recognizes vendors that have successfully engaged their retail channels and developed win-win partnerships.

“Our channel partners have been instrumental in the success of our flagship E-Series routers within the region. This award is testament to Cisco’s efforts in spearheading various channel initiatives to maintain its market leadership within the retail electronics market,” said Amannulla Khan, Sales Manager, Cisco Consumer Products.

Nominations for each category of the awards were determined using data extracted from the Monthly Monitor Report (MMR) generated by MERA. Retail executives from all over the Middle East unanimously chose Linksys from Cisco through a live electronic voting process at the Le Meridien Al Aqah Beach Resort in Fujairah, UAE. The judging criteria was based on the vendor’s partner engagement, channel strategy, pricing, stock management, product evolution, margin potential, channel management and partner programme.
Cisco has recently reinforced its commitment to home networking with the launch of its new powerful and simple-to-use Linksys E-Series switches for home office and entertainment use. The company’s ongoing channel development programme will ensure Cisco’s partners and retailers will replicate the success of its Linksys E-Series routers achieved throughout 2010.

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