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du’s emiratisation efforts receives recognitions from leading UAE establishments

du’s human resources team has received recognition from two UAE institutions, The National Human Resources Development and Employment Authority and Dubai Women’s College. The accolades praised the telecommunications company’s efforts towards the UAE leadership’s vision of Emiratisation.
The National Human Resources Development and Employment Authority honoured du at a ceremony held in World Theatre, Global Village, on December 8, during the launch of the Authority’s ‘We are all Emirates’ campaign. The recognition was rewarded following the company’s recent initiative of establishing a fully Emirati-managed and operated Customer Care Centre in Fujairah.
In parallel, Dubai Women’s College selected du as ‘Employer of the Year’ in the semi-government organisations category, in light of the telecom’s programmes aimed at providing training and careers to UAE Nationals. The honour was bestowed upon du during a ceremony held recently.
Jamal Lootah, Senior Director – National Recruitment and Development, du, received both recognitions on behalf of du.
“We would like to thank The National Human Resources Development and Employment Authority and Dubai Women’s College for honouring us with these recognitions. As an Emirati company, we are proud to offer career opportunities to UAE Nationals,” said Jamal Lootah, Senior Director – National Recruitment and Development, du.
“Through our Masar Graduate Training programme we have successfully placed Emiratis in rewarding positions within our company. With the opening of our new Fujairah-based Customer Care Centre, which is 100% Emirati run and managed, along with other Emiratisation initiatives we are well on our way to achieving our target of 38% Emiratisation by 2015.” said Yaser Obaid, VP Human Resources, du.
du currently has an Emiratisation level of 28%, with 36% of hired UAE Nationals in top management positions. The telecom has an established Emiratisation scheme, Masar, and regularly participates in career fairs across the UAE to capture the attention of young Emiratis. For more on du’s corporate social responsibility to nurturing, encouraging and developing national talent, please visit www.du.ae/en/about/our_commitment/To-National-Development.

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