Etisalat adds unbeatable value to MyPlan post-paid mobile bundles

Etisalat brings in the new year by offering its post-paid customers more than double the value on its upgraded MyPlanservice bundles. The value-packed MyPlan packs offer up to three times more international calling minutes, more than twice as many national SMS’ and up to five times more mobile data, at no extra charge. As part of the packs, customers still qualify for a free or discounted handset, once every year. Alternatively , customers can choose to take up to 135,000 free ‘MORE’ reward points, that is equivalent to AED 1,350. To suit their personal usage needs, customers also enjoy the distinctive advantage of designing their own plans with add-ons, now at even more attractive rates.

Existing post-paid customers subscribed to MyPlan packs will automatically be upgraded to receive the extra minutes, SMS’ and data allowance. Based on customers’ subscription, they will receive the extra benefits without having to opt in manually. New post-paid customers can choose between ‘Basic’, ‘Plus’, ‘Extra’ or ‘Ultra’ packs and receive free welcome talk time of AED 125 on signing up for a new connection.

Table: MyPlan packs for post-paid customers

‘MORE’ Reward Points(Optional to Free / Discounted Handsets) Data (MB) Local text messages International minutes Local minutes Monthly Rental (AED) Packs
100     or    30 29 Basic
30,000 50 50 50 150 99 Plus
75,000 150 150 150 300 249 Extra
135,000 500 250 250 500 449 Ultra

Commenting on the enhancement of the MyPlan post-paid packs, Matthew Willsher, Chief Marketing Officer at Etisalat, said: “MyPlan packs provide customers with highly customised options designed to suit their everyday mobile telephony requirements. The new, improvised bundles and add-ons are very high on flexibility and value-for-money.”

As per the pack subscribed to, customers are eligible to get a free or discounted smart phone. Willsher highlighted, “Upon subscribing to the any MyPlan pack on a 12-month contract basis, customers can enjoy the latest mobile devices ever year for free or a reduced price. For example, new ‘Ultra’ MyPlan customers can now choose to receive BlackBerry 9360 for FREE, the upcoming new BlackBerry Bold 9790 for FREE, or Nokia N9 for only AED199.”

A full list of devices along with details of packs and prices are available on

“Etisalat’s new packs also provide data-demanding customers with greater flexibility and convenience with add-ons of 1GB, 2GB or 5GB at very attractive rentals per month. In addition, customers get to enjoy mobile Internet at the country’s lowest out-of-bundle data usage rates at AED 1 per MB and at 50 fils per MB for add-on data’, added Willsher.

MyPlan customers additionally enjoy off-peak international calling rates at more convenient hours (8PM to 8AM), from Saturday to Thursday and throughout the day on Friday.

Customers choosing international minute add-ons – 100, 300 or 600 minutes, over and above the standard packs, stand to benefit with as low as 75fils per minute for international calling. National calls and text messages outside of the subscribed packs will be charged at the regular rate of 30 fils per minute for local calls and 18 fils per text message. A one-time call set-up fee of 5 fils will be applied to local calls outside of the package.

Existing Wasel prepaid customers can migrate to the new MyPlan service and choose from a suite of convenient pack options. Current postpaid customers can also avail any of the new packs by visiting their nearby Etisalat Business or Sales Centers or by calling Etisalat’s customer-care at 101.

New postpaid customers can conveniently subscribe to Etisalat’s MyPlan packs for AED125, by visiting Etisalat’s website\online. Customers applying for new MyPlan connections will receive their new SIM cards in any location within the UAE. Alternatively, they can collect the SIM card by visiting any of Etisalat’s Business or Sales Centers. Customers redeem the initial subscription cost of AED125 by making local and international phone calls or text messages for free.

Customers subscribed to any of Etisalat’s discounted international calling plans such as Favorite Country Plan and Super Off-Peak Plan can also subscribe to MyPlan and enjoy the discounts and benefits offered in the new bundles.

Leave a Reply