Etisalat Advances Debate on Mobile Health Strategies during e-Health Conference and Exhibition in Kuwait

زياد الحسون نائب الرئيس مدير إدارة الحركة والخدمات الدولية في شركة موبايلي (2)Announces agreement with mySugr – a diabetes management company that makes diabetes management easy and fun for adults and children
Highlights UAE Government’s role in supporting e-Health initiatives

During a workshop hosted by the GSMA at the e-Health Conference and Exhibition in Kuwait, the Etisalat Group praised the Health Ministers’ Council for GCC States’ e-health initiatives and announced the company’s plans to help patients, children and adults with diabetes to better manage their disease with new applications and services including from a European specialist MySugr (

The Etisalat Group was represented at the event by Ziad Al Hossan,Vice President International Traffic and Management Services at Mobily and Stephen King, Senior Manager CSR for the Etisalat Group.

Ahmed Bin Ali, Senior Vice President of Corporate Communications, Etisalat Group, explained the importance of Etisalat’s participation at the workshop: “Arab Health Ministries are facing unprecedented challenges in managing the ever-increasing burden of chronic diseases. The International Diabetes Federation (IDF) reports that the number of people living in the region with diabetes will grow from 34.6 to 67.9 million by 2035 and three of our markets are ranked with the highest incidence worldwide.”

To combat this trend and offer smarter solutions, the Executive Board of Health Ministers’ Council for GCC States (HMC) has organised the e-Health Conference and Exhibition to bring together the public and private sector to discuss a unified approach to the challenges and implement new strategies. This year the event includes a workshop organised by the GSMA, which represents the interests of mobile operators worldwide.

“Collaboration with state authorities, the private sector and civil society will help Health Ministries address the increasing burden of chronic diseases,” said Jeanine Vos, Executive Director, Mobile Health, GSMA. “In leading in this workshop, we hope to share best practices into ongoing e-Health activities and identify new solutions. We want to establish dialogue between the mobile industry and country health ministries about the potential of mHealth to address a range of health issues.”

News of the mySugr MoU with Etisalat, reached during the recent GSMA Mobile World Congress in Barcelona, Spain and announced at the Kuwait meeting, is welcome news for those in the region who struggle with managing their diabetes.

“We’re excited to be working with Etisalat to help address the growing issue of diabetes in the region,” said Frank Westermann, CEO at mySugr.  “Keeping  motivated to manage the disease is the most difficult thing for those of us who are afflicted with it. mySugr encourages people with diabetes to  track their diet and treatment in a fun and rewarding manner; making it more likely that they will stay on top of the disease and avoid hospitalisation. My co-founder Fredrik and I both have diabetes.  At mySugr, we have developed solutions that are different, since they have been developed for people with diabetes by people with diabetes.  We have incorporated feedback from tens of thousands of mySugr users helping us create a useful and practical toolkit delivered with a beautiful user experience.”

mySugr Companion is a Class A Risk Medical Application which is available on a subscription basis as a free basic version or a paid Pro-Version in America and Europe. mySugr Junior is a free-download that allows parents to telemonitor and stay on top of their child’s diabetes. It includes many of the features of Companion, but also content geared for a younger mind. The agreement with Etisalat will see mySugr introduced to its international operators in Middle East, Africa and Asia – some of the countries with the highest incidence of diabetes in the world.

The agreement with MySugr is one of several e-Health solutions currently being explored by the Etisalat Group.

In 2013, Etisalat employees from UAE, Afghanistan Egypt, Pakistan, Saudi Arabia and Tanzania cycled 2,100km from Brussels to Barcelona in the mHealth Grand Tour testing new technologies for diabetes management in a bipartisan clinical tour with European operators.

Etisalat, Debate , Mobile Health ,Strategies, e-Health ,Conference , Exhibition  Kuwait